Unknowingly, I have been working on Taobao for three years. I have improved little by little from the initial store with no reputation. Now, I have formed a translation team with two other people and own two Taobao stores. A translation company was established and had its own company website. In three years, others may change many jobs and do many things, but I only do one thing and work hard to do it well. Here, I would like to share my story with you, hoping to inspire those who operate on Taobao or engage in e-commerce.
Three years ago, when I was a sophomore in college, as an e-commerce major, I began to have the idea of opening a store on Taobao. At that time, I also saw many people succeeding on Taobao, and I was very envious. But if I open a store on Taobao, what should I sell? Just when I was bored and entered the word translation on Taobao and then searched, I found that there were so many translation shops on Taobao. At that time, I thought that translation was indeed a good starting point. I have been at the top of my class in English since I was a child. Although I am not an English major, I passed CET-4 on the first try and scored nearly 600 points in CET-6. At that time, I thought I would be able to translate. I'm not completely sure. After all, I have no translation experience before, and I don't know if others can recognize it. With the attitude of giving it a try, I quickly registered as a seller on Taobao and then my store Lebang Translation went online. In the beginning, I looked at what others said and took it and modified it before publishing it. I imitated and learned from what others did. In fact, it seems that this approach is very effective now. A new entrant in any industry should always imitate the competitors who are doing better in the industry. There are obvious reasons for their good work. Why don’t you learn from it? It may be because the reputation is 0. No one paid attention to it in the first five or six days, and then on the seventh day, at 11 pm on the seventh day Around that time, I clearly remember that someone asked me to translate five or six hundred words in English on Want Want. The negotiation went smoothly and the customer paid immediately. I was very excited that the first order finally came. The client asked for the manuscript to be delivered the next afternoon. In order to complete it as soon as possible, I copied the text to MP4. Then after the power was cut off at 11:30, I moved a chair and started translating by the lamp in the corridor. I wrote the Chinese on the paper. , I thought to myself and typed it on the computer the next day. Now that I think about it, I was really serious at that time. This seriousness naturally brought rewards. Customers were very satisfied after seeing it and immediately confirmed their positive reviews. With my first business, I felt more confident, and then I understood why the first client found me. Because there was no popularity ranking on Taobao at that time, everything was sorted by the end of time, and whoever finished early was ranked first, so it was exactly seven days later that my product was ranked first, and the customer found me.
Since discovering this pattern, I have spent a lot of time putting products on the shelves every day, every ten minutes or so. The effect has been immediate, business is getting better and better, and I have three or four orders every day. However, something happened next that made me realize that there are rules for doing business on Taobao. One day I was punished by Taobao and all the products were removed from the shelves and the store was closed for seven days. The reason was that the titles, descriptions and pictures of all the products were exactly the same. This painful lesson made me have to learn Taobao's rules. Later I discovered that as long as the title is changed and everything else remains the same, Taobao cannot find it. For example, if it is also English translation, you can say computer English translation, and then the next title is e-commerce English translation, so that you can get many, many treasures. After a period of time, business gradually improved. There was also a sense of joy of success in my heart. Perhaps this joy went to my head. Just when the store was about to increase in value by one diamond, the first positive review came. At that time, the client wanted to translate a resume, which was not difficult. After some haggling, the client paid. But something went wrong during the translation process, and the delivery was two hours late. The customer also pointed out some errors. Since the price for this single customer was very low, I was very impatient and refused to admit my mistakes. Later, the customer applied for a refund, but I refused. In the end, I only refunded part of the product, but the customer still gave me a neutral review. I thought to myself that I was unlucky to meet such a person. In fact, it seems now that I didn't realize it was my mistake and stubbornness at the time, so the second, third, and fourth negative reviews came one after another in the next six months. By July 2008, although I already had a reputation of over 200, I had four neutral reviews, which greatly affected my business. Moreover, at that time, Taobao launched sorting by popularity, and many people used reputation to increase sales. Naturally, my business declined. a lot of. Then after school started in September, I started to be busy looking for a job in my senior year. Although I still had Taobao Wangwang online every day, since I was away most of the time during the day, and the business deteriorated, I didn’t take care of my business very much. shop, I thought it was time to graduate and find a job, and it would be a matter of time before I left Taobao.
However, contrary to expectations, although I was very confident about finding a job, there were basically no good opportunities in the first half of my senior year. When I look for a job, I only look for jobs related to foreign trade or English. I'm not good at anything else. In this way, the winter vacation arrived without any progress. One day, an old customer on Wangwang sent me a website and asked me what my English proficiency was. It turned out that the boss was looking for an English translator. I looked at it and said casually, "This person is not good. If you recruit him, you might as well recruit me." This old customer often asks me to translate some foreign products into English and Chinese. He said, "I'm hiring you. What are your requirements?" As he talked, he felt that I was qualified. I happened to be unemployed at the time, so before the winter vacation was over, I took the train from my hometown in Shandong to Fuzhou.
Before coming to Fuzhou, I knew that this boss owned several online stores with high reputations. He was engaged in purchasing foreign products and selling American Amway products. After arriving, I discovered that Taobao can be so big. The boss is about thirty and has opened five or six shops. The company's No. 20 people are all busy working around these shops. In fact, these shops sell the same products. It's just that Taobao is so big that no one realizes that these shops are actually run by the same boss. . My job responsibility is to purchase from foreign B2C websites, translate product descriptions, and then buy them and sell them domestically. At first, it mainly sold foreign milk powder and cosmetics, and later added shoes, brand clothing, etc. Here, I learned a lot about Taobao. I used to think that if you get a neutral review, you can't change it. In fact, as long as you can contact the buyer, say good things and compensate for it, you can change it to a positive review if the other party agrees. I also know that more than 90% of the positive reviews in a store with high credibility are likely to come from brushes. I understand that as long as you do anything seriously and find the right direction, you can succeed. After staying in Fuzhou for more than a month, I gradually became tired of working long hours and being very tired every day. At that time, I thought to myself, if I could work so hard to manage my own store, LeBang Translation, I would earn more money every day than This is a lot more. So, after resigning, I returned to school from Fuzhou and started running my shop again.
Facts have proved that my decision at that time was correct. After arriving at the school, I first contacted the buyers who gave me neutral reviews. Two of the four neutral reviews were eliminated, and the rating suddenly improved a lot. Then I relisted a lot of treasures. Many of them couldn't be opened because I hadn't updated them for a long time. I never cared about them before. The hard work paid off, and within the next three or four months, sales reached their peak, with more than 4,000 in revenue every month. When I graduated, I already had 25,000 yuan in my card.
After graduation, I stayed at home for a month or two. My hometown is a small county, and my mother has always wanted to help me find a job at home, but I didn't want to. I knew that I had a higher goal, even if this goal would make me pay a lot more and work harder every day. Later, my classmates and I went to Qingdao. Although my mother didn't stop me, I knew that she was worried about me because her child would leave her sooner or later. The moment the train started, I suddenly felt that I had grown up. Every step I took in the future would be at my own risk. I would not have more leisure time and would have to struggle every day.
When we arrived in Qingdao, everything was not easy. I originally planned to rent a house and find someone to work with me as a Taobao translator, but I had a preference for the location. A house suitable for starting a business would cost about 2,000 yuan, and I also had to buy a computer and so on. As a last resort, I rented a house in Chengyang, 30 kilometers away from the center of Qingdao. The monthly rent was only 800. After I bought a computer and got broadband, September came. I originally planned to find an English translator in Chengyang to work with me on Taobao, but many people thought Chengyang was far away. Later, I met a translator online. He was pretty good, but he couldn't come because he was too far away. So, I gave up my house and rented a new house in Qingdao for 1,000 yuan. Then the translator came over to start a business with me.
Later, after some twists and turns, we opened another store, and my income gradually increased. After the Spring Festival in 2010, I had 30,000 to 40,000 yuan in capital and hired another translator. In early June, I was planning to set up a translation company and get out of Taobao, but I would not leave Taobao. After all, there are many risks on Taobao. Taobao may one day punish or close your store for some reason. In the past, there were three or four times where the store was closed for a week. Secondly, Taobao's rules change frequently. Taobao has increased its support for mall sellers, making it increasingly difficult for individual sellers to do business. Especially the recent changes in Taobao search rules have caused a sharp drop in traffic to the two stores. This is the development trend of e-commerce. There will be no free platform forever. Any business that wants to be big must exist in a standardized organizational form, that is, a company form.
Now, my translation company has been established and the website has just been launched. Our three-person translation team is also very confident. I also have great confidence in this company, which reminds me of when I opened a store on Taobao with full confidence three years ago. I have always believed that three years is a relatively complete stage of growth. Three years ago, my translation shop started from scratch. Three years later, this shop has become one of the top three in the industry. Today, our company has just been established. Three years later, I believe that my company and my translation website will definitely make great achievements and become a successful example of translation companies involved in e-commerce!
This article is originally from Qingdao Gate Translation Company www.gatefanyi.com . Please indicate the source when reprinting.
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