I remember that when I first came to Changsha, I had been working on some e-commerce projects with my friends, including a cosmetics and a platform for creative toys and home furnishings. The toy home platform ended in failure, but friends in cosmetics have been persisting.
Two days ago, a friend mentioned it again and asked me why I didn’t engage in e-commerce. I am very helpless, I also want to do it, but I have no clue. How should e-commerce be done? Everyone talks about verticality and segmentation, but...how to vertically and subdivide it? And how to choose?
I remember when I was making cosmetics, I paid attention to an e-commerce company in Guangzhou. Their idea is to rely on online platforms + real-life agents, focusing on the college market. Through its own online platform, it then develops university agents and provides free delivery to dormitories. I have to say, this is a good idea. It seems that they are developing well now, covering clothing, home furnishings, shoes, and jewelry. In this line of thinking, the biggest difficulty is developing agents. Of course, in terms of supply of goods, Guangzhou undoubtedly has a greater advantage than Changsha.
In addition, there was also a project to develop e-commerce based on the community. They have taken the user experience to the extreme. Users can comment on each product freely and share their own practical experience. Of course, they often provide some applicable opportunities for free, which greatly increases the popularity of the community. Then when combined with their own mall, the effect should be good. Some time ago, I also got a second-level domain name of Tianya to build a shopping mall. It can be said that the future is bright.
I wonder when I can restart my e-commerce mind and raise my sails?
Author: Zhou Zheng
First published: http://www.zhouzheng.org/e-business/My-E-Business-Way.html
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