Speaking of Taobao, I am also an older member. I joined on September 18, 2007. I joined Taobao at that time because an old classmate in Shanghai said he had products for me to sell. He worked in a subsidiary of Seven Star Shopping and had product supply sources. Many, because I was also working and had never sold anything online before. I wanted to give it a try, so he sent me a video material. Because TV shopping companies mainly focus on video hype, I got After the movie, I watched the movie to understand the entire performance and operation process of the product, and took screenshots according to this process. Because I knew PS, I made a web page. Of course, this page was already very professional at the time, because I had a whole It took nearly forty pictures to create this page. The operation methods, instructions for use, and materials were all described in great detail from beginning to end. Two days later, I received my first customer, from Fujian. We are still in constant contact with her to this day. She bought me a pot to make soy milk. When she saw my detailed description of the product, she thought I was official and professional. Of course, she asked me if I could make soy milk. I said yes and it was very simple. Just follow the instructions and you can make it. In fact, I didn’t see anything. I just saw a video. She bought it without saying anything. I was really excited at the time and felt that doing business on Taobao was too easy. , it was accomplished in no time. I had never seen the product myself. I was so excited that I quickly asked my friend to deliver the product. Three days later, the customer received the product and was very satisfied because the packaging was very good. She started making soy milk in the evening. Experiment, because I have never seen the product or the instructions. I only know these, and I have never operated them. The customer followed the instructions and the soy milk came out as batter. I made it several times a day. After success, she felt a little disappointed and felt like she had been cheated. I encouraged her at the time. In fact, it was like buying a new car. When you first drove it, you were not used to it. It made you feel uncomfortable or uncomfortable. Once you get used to it, you can't live without it. Later, she With my encouragement, I continued to operate and persisted for two more days. If I didn’t understand something, I would call and ask (because she was my first customer, and I also knew that reputation was very important, so if she called me and she didn’t understand anything, I would help her immediately. Solve it, or ask my friend in Shanghai to call her). A few days later, at about 11 o'clock one night, I received a text message from her. She told me that she succeeded. She said that the soy milk she made was relatively popular. Everything sold on the website was good. I felt a little tearful. From knowing nothing to becoming the first customer, to serving customers and solving customer needs and problems, every link required serious effort. I have become the first After the first sale, the sales volume gradually increased until their company stopped supplying goods to me. Let me also say here that the first product I sold was a pot. The product was called Kangyou Shishangjia. I was The selling price is 1,100 yuan, which is certainly more profitable. Now I enter Kangyou Shishangjia in Baidu, and my information is still in the top three, and Baidu Encyclopedia also has it. My experience from doing Taobao three years ago is that as long as the basic services are good, any business can be done. It can be made.
Since there were no products and no supply (this was just an excuse), the Taobao store stopped for a long time. When I was asked to use it again in 2008, a friend of mine was in the ticket business. I felt that the ticket business was pretty good, so I joined. I started selling tickets and started selling tickets. When I came in, I realized that the profit was extremely low, only five yuan and ten yuan. (I used to sell pots and earn several hundred yuan per pot.) It would be troublesome if I promoted it further. There would be almost no profit, but At that time, I found something in the product list. There was an Olympic Games door in the product list. Suddenly, my eyes lit up, why don’t I start with this? Then I thought about how to sell it. I had no channels and I didn’t have many friends from other places. The only and best way is Taobao. The market has no boundaries and there are no restrictions on customers. I opened a store selling Olympic tickets on Taobao and made them carefully. Haha, Olympic tickets are popular. If you post them on the same day, people will buy them. (Actually, I didn’t understand the market, so I only doubled the ticket price). Later, I learned about the market and found that other people’s prices were 10 or 20 times higher than mine, so I immediately took action and raised the price. Of course, I only increased it by five times. People can't be too greedy. But ten days later, my store was closed. I couldn't reopen it despite persuasion. The store was closed for half a year (because Olympic tickets are not allowed to be sold online); Taobao sales I learned two years ago that when selling products, you should choose features. If you have features, it will be easier to sell.
It was last year that I opened my business again. I have a friend who sells fire equipment and sells very well every day. Of course, he is not on Taobao, so I told him to give it a try, so I made ten products (ten products were enough to open a store) and went to Taobao to try it out. I tried it, and then I found that many people were selling on Taobao. On that day, I thought of a trick to start a price war (because I got less goods). I marked the lowest price on Taobao, and there were sales that day, and I sold two in a week. More than a hundred. In the second week, I raised the price because many people started to complain about me. Others were unable to do business. The price was lowered by mine, and the popularity also ran away from me. Through such a method, My sales volume in the first month has already reached the top 5 in the industry. Whether I make money or not is up to you. Up to now, there are still people who occasionally come to me to buy. They are all old customers from the past. Taobao sales insights, price war is also an effective way to attract popularity.
Yesterday I made a difficult decision. I decided to give up my current job (which is a monthly salary of 5,000 yuan) and start working on Taobao. Because after this period of time at work, I always feel uncomfortable. I found that I didn’t like going to work. I only liked freelancing and controlling myself, so I made up my mind to work hard on Taobao. However, it is far from the time when I first entered Taobao. It is now a red sea and success. The threshold is much higher, but of course there is still a chance of success.
Judging from previous experience, you need to pay attention to the following points when doing Taobao:
1. Product description, this is the most basic and important. The best effect of product description is that everyone can understand it, whether they are smart or slow, because everyone may be our customer.
2. Product name. In the era of red ocean, long-tail keywords may become the best way to enter.
3. Herd effect. Buyers have a good habit. If a lot of people buy your product and the reviews are good, sales will soar. At this time, if you add advertising, there will be Sales miracles.
4. Product quality and post-care. Poor product quality determines that this kind of thing will not last long. In order to fight for a long time, you still have to choose good products. Post-service and tracking will become another new competitive point in e-commerce, because buying things from you If you get used to it, you will become your long-term customer and introduce new customers. Therefore, every customer is very important. Trying to meet the needs of each customer becomes a challenging task. One thing that can be mentioned here is the consumption joint circle For example, if you want to buy underwear, you may need underwear, socks, tops, jackets and other almost all types of clothing. Then you can use some related companies as a consumer circle to conduct joint discounts, joint promotions and other activities.
5. New marketing methods, whether they are video websites, e-books, forum hype, QQ groups, blogs, Weibo, etc., you should try more. In fact, if you do the best in each of them, you will achieve very good results. You can do them all. At least the effect is pretty good.
6. Persistence, don’t make excuses; the development of Taobao platform is also a process of persistence. My biggest failure in the past was that I didn’t persist. If I persisted until now, I don’t know if I should travel every day.
Based on the above points, my current plan to open a store is as follows:
1. First open a flagship store (a personal, non-corporate one, you can find it in Wangpu). Only this kind of store is the most professional and can be flexibly decorated and set up freely.
2. Use Taobao Rubik's Cube. This is a very good tool. Taobao Rubik's Cube, Baidu Index, Google GA, these three are combined to write product titles, because now Taobao product titles are very important to find long-tail customers.
3. In the early stage of the product, we mainly focused on small pieces of underwear, such as underwear, socks, etc., mainly to attract popularity and not lose much money. In the later stage, we mainly focus on men's clothing.
4. For publicity, I plan to spend 50,000 yuan for publicity, mainly through content advertising and Taobao alliance advertising. I will focus on hyping certain products to attract people.
5. Free publicity, video websites, e-books, community hype topics, etc.
The above points are definitely not enough. You are welcome to add more and communicate. If you want to know whether it will be successful in the end, it depends on how you respond to the article. If you are helpful, I will share some details in the future. Thank you.
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Thank you icailu for your contribution