Recently, some friends around me have unconsciously mentioned when chatting that the companies they work for (most of them are Internet companies) have laid off employees to varying degrees, saying that it is to ensure the company's related costs and other matters. It can be found from these laid off personnel that the main part are those who usually work in the market, another part are some technical staff, and some are some employees whose usual performance is really not very good.
One thing can be seen from these laid-off employees. Such layoffs more or less illustrate that the competition in the Internet industry is relatively high now. At the same time, it is not practical to develop the company in the same way as it was just started in the past. . At the same time, the traditional meeting and talking with customers is now a high-cost thing for the bosses of Internet companies. At the same time, for traditional telemarketing, if you only obtain customer resources through telemarketing, the cost is not low. And more often, telephone marketing is used to obtain information about potential customers. Only through a certain amount of potential customer information can a small number of intended customers be obtained. For such a situation, the efficiency is also low.
At the same time, to summarize the laid-off technical employees, these employees generally have the following situation:
1. The self-learning ability is relatively weak, and the awareness of crisis and appreciation is relatively lacking. Such people most often appear to be relatively content with the status quo and rarely complete other things after completing their own duties. There is no timely improvement of the technology that one has mastered. When there is a technology that is better than one's own, in terms of technology and learning ability, the boss is more willing to find people with stronger learning ability and other related abilities.
2. People with serious self-awareness. This kind of self-awareness actually only occurs under a relative situation. To put it simply, when you came to this company, the company was not very big, but after you and other people worked for a period of time, the company gradually developed, and for individuals, I always feel that I He is complacent in contributing to the development of the company, and has developed into a bit self-righteous, and does not pay too much attention to new technologies. If new people come in, this contrast will be particularly prominent.
3. The company will not be willing to waste costs and inefficiency. As mentioned just now, as the boss of a company, with the same effect, you will choose a lower-cost and more efficient way to complete what you want to accomplish. In contrast, traditional marketing methods have been compared with the current Internet marketing. Traditional marketing will appear to be inferior in terms of time and efficiency.
Similarly, for a company, if it relies on traditional telemarketing, the phone bill alone will be considered a high cost.
As for my friend's company, what I see is that many companies (not just Internet companies) want to form their own online marketing teams. Plan the costs of previously laid off employees into operations and building a marketing team.
From my perspective, here are some thoughts on building a marketing team:
1. Although the current Internet marketing is a development trend, from a large perspective, there is still a shortage of relevant professionals for Internet marketing. Moreover, the technical knowledge and marketing knowledge mastered by existing Internet marketers are not comprehensive enough. And after a long period of time, it was discovered that many Internet marketers are basically in the initial stage. To truly be able to serve as a member of the company's marketing team, it takes a certain amount of time to train.
2. Regarding the first point to explain the second point, generally speaking, it takes at least about half a year (on average) to train an Internet marketer, and during this period, most of them are in In the learning stage, relevant marketing experience also needs to be summarized in relevant practices in the future. Therefore, based on this analysis, if the company wants to set up an online marketing team, the cost involved in the preliminary preparations can be imagined.
3. The specificity of online marketing is relatively obvious. Why can you say this? Because Internet marketing practitioners must have certain computer and network knowledge, so if you want to train an Internet marketing practitioner, it is best to choose talents with a certain professional background in terms of basic knowledge, so that they have an understanding of networks and programs. and logical thinking are easy to master. On the contrary, if those engaged in Internet marketing do not have certain computer and network knowledge, they will need to receive additional training in computer knowledge before training them to become Internet marketers.
4. After forming a team, the desired results may not be achieved. In view of the above points 1, 2 and 3, it is actually not difficult to find that if in the process of forming an Internet marketing team, the people in the team are more or less deficient in one aspect, it will easily affect the performance of the entire team. Operation and development may lead to failure to achieve the original purpose of establishing an Internet marketing team.
After analyzing the above situations, in general, online marketing is still a very potential development direction. If you really want to enter this industry, you should start preparing carefully.
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Thanks to lxyyxl2425 for his contribution