I was chatting with several business friends today, and they told me about the Internet. Everyone was filled with emotion, saying that the Internet has developed so fast in the past two years. I had never thought of doing business online before, but now I have to think about it. , and are ready to be implemented immediately.
There are really many companies in the northwest, and many of them are trying to keep up with the Internet market with an attitude of exploring or following the trend. Also because of geographical factors, the level of online marketing in the northwest region has been lagging behind, so that many small and medium-sized enterprises are still only promoting a certain search engine. This has put many companies at the forefront of the online marketing trend. Don’t you know that search engine marketing is only a part of the vast sea of the Internet, and the author has his own views on the Internet marketing market in the northwest, and I hope to share it with everyone here.
Speaking of the northwest, the high loess slopes, northwest people have their own characteristics, and the Internet marketing in the northwest also has its own characteristics. I will write about it from three aspects.
Today I write the first one: Tianshi
Internet marketing in Beijing, Shanghai, Guangzhou and coastal cities has matured. Many people have already engaged in foreign trade, especially some experts in the industry. At the same time, the Internet marketing market in coastal cities has become saturated and has basically become popular. When it comes to When things become well known, the value of this thing has actually begun to depreciate. Just like when e-malls first came out, they were more about occupying the market. Now that they have entered the mature stage, they are more concerned about user experience. When online marketing reaches a certain level of maturity, more scale and diversification will be formed in these mature cities. Before that, there is a refinement, that is, Internet refined marketing, which is to promote the scale of the online marketing market. Globalization and diversification are an essential factor, and in the northwest region, now is the best time to enter refined online marketing. This is the first timing, which is called the timing of the market.
Now let’s talk about concepts. The characteristics of enterprises in the northwest are that they are mostly small and medium-sized enterprises and mostly traditional enterprises. The heads of most companies are over 40 years old. Their recognition of the Internet varies. The heads of many companies that the author has come into contact with Many people, their knowledge of Internet marketing is still as simple as building a website. Don’t they know that building a website is just the beginning, and many companies have ended at the beginning, but fortunately, with the entire domestic The active atmosphere of online marketing and the recognition of the entire online marketing industry have created the direction of public opinion and made more people realize the importance of online marketing. Many companies in the northwest have also begun to realize the importance of the Internet and are willing to try various methods. This method of Internet marketing has the second time of day, which is called the time of public opinion.
Finally, there is the economy. I took a taxi the day before yesterday and chatted with the driver. He said something very life-like but profound. Starting in the second half of 2010, suddenly more people took taxis. His conclusion was: now there is money. There are more and more people. Economic development has promoted people's demand for a higher quality of life and also promoted the popularization of computers. During the Chinese New Year, the author wrote an article "In-depth Analysis of Baidu's National Plan "Baidu Red Envelope"". In this article, I analyzed Baidu It is also because of economic factors that he sees the longer term and the development of the national economy, so he is willing to do this activity to let more people know and use Baidu. Similarly, our enterprises in the northwest region have also entered this best opportunity. In the northwest region, the economic strength of the whole people has improved, and the Internet has become popular at a high speed, so should our companies also pay more attention to online marketing? This time is also the best opportunity for companies to use the Internet for refined marketing. This is a great time for the economy.
As the saying goes, if you have the right time, right place, and right people, you can achieve great things if you have three things. So if our northwest companies want to succeed in the Internet marketing market, they also need these three things. The next article will share the right location.
Original by Fan Zhuo. First published: www.it-number1.com . Reprinting and communication are welcome. Please indicate the source and retain the original author information. Thank you.
Thanks to Fan Zhuo for his contribution