In this era, as long as individuals and companies have some creativity and ideas, they can immediately register domain names and purchase space. A week or two is enough to build a website to take shape. Needless to say, this is what I did back then, but not long after, these websites were closed down one after another. Why? Because there is no pragmatic profit point. Everyone is burning money to build a website. In this regard, the family also criticized a lot.
After several years of trial and error, I gradually gained a clear understanding of the website. If you want to turn an e-commerce website from free to profitable, you can't copy it, you can't fight alone, you can't do it without continuous financial support, and you can't do it without good operations. Finally, I came to a conclusion: if an individual wants to build a B2B or B2C e-commerce website, the success rate is not very low, but extremely low. All human, material and financial resources must be invested.
Let’s get to the point: For individuals, what kind of website can we build to get rid of retreat and truly enter the era of making money?
Taking my current experience as an example, after careful market demand research and analysis, I chose the method of physical industry plus online marketing. My Lp started studying abroad a few years ago, and has since been engaged in study abroad business in the United States. She has basically become a consulting expert in this field. She has more than 20 students every year. I have previously developed website navigation websites, stock navigation websites, websites selling software products, air management websites, B2B e-commerce websites for overseas industries, etc., and there are countless others. But none of them were very popular. Later, I concluded that I was still unfamiliar with these industries. Studying abroad was the industry that my LP was most familiar with. Why not combine what the two of them are good at to unleash the greatest power.
Let me share my website promotion experience:
1. Selected website domain names: American High School Network and Smart Light Education
This domain name is sophisticated and easy to remember. The domain name of the American High School Network is the abbreviation of five Chinese pinyin letters, and the domain name of the smart lamp is the full pinyin.
Content: Get up every morning to update the website news, price trends, publish questions and answers about going abroad, inquiry about going abroad, and hot topics. At the same time, check whether the Alexa ranking has improved, and see if there are any new changes in 51yes’ traffic statistics.
2. Publish the content information of the website: Be sure to write blogs on well-known websites, post forums, reply to news comments, etc., and at the same time help our customers publish information on major classified websites, such as 58.com, Baixing.com, Ganji.com, etc. Etc. This is still effective, because other websites will repost the information we publish to their own websites in order to update website content, which invisibly helps us do some free publicity and will also increase the website’s feedback. Direct links will help increase the PR value of the website.
3. Spend money on advertising: We also spend money on promotion in the early stage, which is the so-called burning money. We first do it on Google to see what kind of effect it can actually bring to our website. At the same time, we also analyze some keywords. See which ones are more popular, which can be used for future website SEO optimization;
4. Advertise on alimama, and alimama has also done a lot of advertising space. It has just started to be done on a large scale. Of course, they are all websites that are slightly related to going abroad. We have advertised on more than 100 websites, big and small, and each one lasted at least a week. After one week, we analyzed the advertising effect of each website on alimama, and found that the one that spent more money had better results. , the unfamous website basically brought us no traffic. After that, we focused on advertising on several well-known websites in the overseas furniture industry.
5. Be diligent in making links: While advertising on other people’s websites, we contact the webmasters of other people’s websites through QQ and email, and exchange friendly links with them. Because there is a relationship of interest, this situation can usually be exchanged for links to their websites. possible. In this case, using their PR weight values can also play a great role in improving our future PR values.
6. Continue to optimize the website: A large part of website traffic now comes from well-known search engines such as Baidu, Google, and Yahoo. This is due to our early website optimization. When we were doing Baidu and Google early stage bidding promotions, we analyzed and collected a large number of popular keywords, and then made some optimizations in our web page program. After repeated optimization, The traffic of the website has finally increased again. Of course, due to over-optimization, frequent code modifications, etc., we were punished by some downgrades from Google. It was a very depressing period. Fortunately, we later changed our attitude towards website development, that is, we continued to adhere to the strategy of updating content and content is king. Everything is back to normal again.
7. Finally submit: Submit your website to large open categories such as DMOZ and Yahoo. Generally, websites submitted to dmoz can basically get a very large inclusion, PR value, etc., and currently our website is still Still waiting for the results.
After several months of marketing, we finally achieved good results. The traffic of the website is increasing every day, and the inclusion of major search engines is also increasing. The company also made a real profit. Compared to burning money back then, I am more pragmatic now. More rational. This article is contributed by the webmaster of www.mggzw.com !
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