This article will bring you what the kol and koc of Xiaohongshu represent respectively. Xiaohongshu is a very easy-to-use note-taking software. There are two titles of KOL and KOC in this software. Many friends want to know. What do the kol and koc of Xiaohongshu stand for? If you are interested, let’s take a look. I hope it can help you.
The full name of KOL is Key Opinion Leader, which translates as "key opinion leader". Refers to people who have certain influence in a certain field or on a certain social platform. Their words and recommendations often have a great influence on the public. On Xiaohongshu, KOL generally refers to bloggers or experts who have a certain degree of attention. They often share their experiences and insights in life, shopping, beauty, clothing, travel, etc., and have certain fan base.
The advantage of KOL is that they have certain social influence and professional knowledge, which can help brands convey information and enhance brand awareness and reputation. On Xiaohongshu, many brands will choose to cooperate with KOLs and let them endorse their products or services to attract more consumers.
The full name of KOC is Key Opinion Consumer, which translates as "key consumer". Refers to influential ordinary consumers. Their experience and evaluation of products or services will also have an impact on other consumers. On Xiaohongshu, KOC generally refers to ordinary users who have a certain number of fans, or whose lifestyle or shopping experience has attracted the attention of other users.
The advantage of KOC is that they are closer to ordinary consumers and can better represent the needs and aspirations of consumers. Brands can use KOC to understand user feedback and opinions to improve their products or services and increase user satisfaction.