Why can't many personal websites develop better? Many websites are not built based on solving needs (taking it for granted to create needs for the world), or they do not target specific needs. Even if they target a demand market, they often do not extract anything. For their own "application value", they spend a lot of time on the "design innovation" and "technical innovation" of the website, rather than "application innovation". What you can impress users with is always your outstanding "application" experience, not how advanced your technology is or how beautiful your webpage is. Please hide your advanced technology in the heart of the website. It is to improve the quality of the application. Outstanding design is only an auxiliary. To beautify the application packaging.
1. What is an application?
Application, application, refers to "adapting to needs for use". Containers are needed to fill water, and buckets meet this need and can be used by people when filling water; traveling needs to speed up, and cars adapt to this need, and can be used by people when traveling; daily sexual life requires contraception, and condoms meet this need, and can For people to use during sex...
2. The process of creating an application
In order for your products and services to be used, you first need to give them a reason for existence, a positioning - what needs and wants are they used to meet? What pain points in people's lives do they want to solve? With what needs to be solved? Target problem, the next step is to analyze the problem and think about the solution. Make the solution you come up with into a product or service and provide it to the people corresponding to the problem, so that they can apply your products and services when they encounter problems. By following up on and solving feedback issues, your products and services will become more in line with users’ needs. Finally, there is value where there is need, and you can make a profit through it. From discovering needs to providing applications, there are six steps:
1. Discover needs
You need to have an altruistic heart. Don't always think that I want to be a XXX, but think that I want to be a XXX for them. A completely self-interested starting point will not allow you to discover your real needs. Your mind will only be filled with your own needs. A person who makes a ticketing website discovered that FACEBOOK and Kaixin.com were popular. He believed that people need online relationship interaction. He eventually developed an SNS community for fans who bought tickets for the same concert. As a result, there were only a few people. Why? Because of your resources In ticketing, you are keen on the current popular model. You think you can succeed by imposing the popular model on your own resources. But have you thought about and investigated whether these fans who are strangers to each other want to get to know the fans sitting next to them?
At this stage, the quality you need is - altruism
2. Analyze needs
Superficial needs do not reflect real needs. Women follow the trend and buy papayas. You see the papaya market, set up a papaya stall or even buy a piece of land to grow papayas to promote the sweetness and deliciousness of your papayas. But have you investigated and analyzed why women Do you like to buy papaya? Not that it tastes delicious, but some people say it can enlarge breasts. When the theory of papaya breast enlargement is denied, your papaya market will definitely be shattered because it is not a real demand. The real demand is for women to have breast enlargement!
Once I invited a buddy and his wife to dinner and asked him for a can of Coke. The Coke's tab broke just as he tore half of it. He started to tear the other half with his hands. I said self-righteously: "It's so dangerous to use your hands. You chopsticks, just tap it with chopsticks and it will be OK." The brother agreed very much. At this time, the wife sitting next to him finally spoke: "Can't you just pour it into the cup and drink it? Why do you have to tear off half of the tab? "?" The two men suddenly realized that what we really need is to drink Coke. Why are we insisting on "tearing the tab completely"?
In this link, the quality you need is-thinking and questioning
3. Think about solutions
Through your experience, think about various feasible solutions, try them one by one from high to low, and try and make mistakes quickly at low cost. If you find that a certain method is feasible, it means you have found the answer. If you find that it is not feasible, congratulations! If you hit an obstacle, try the next method...
If you don't have enough ideas on your own, discuss it with your team or other people. Three cobblers are as good as Zhuge Liang. As long as you have the enthusiasm to solve this problem, you don't have to worry about finding an idea. The most worrying thing is your execution ability. After encountering 1, 2, or 3 trial and error setbacks, will you still be able to solve this problem? Motivation and patience? Learn from Edison, who classified and tested more than 1,600 different heat-resistant materials and finally invented the light bulb.
In this link, the quality you need is - perseverance
4. Transform methods into products and services
What is productization? Productization means that customers do not need to have an in-depth understanding of the product itself, but only need to master simple methods of using the product to solve problems and meet their needs. I want to use a car for transportation, but there is no need for me to purchase car parts myself and learn how to assemble it myself. The car is a complete transportation product of the manufacturing company. As a user, I only need to learn to drive it. Meeting a certain need and solving a certain problem often requires a series of complex tasks. If you encapsulate these tasks into a product and simplify the use of the product, you will productize it.
What is service-oriented? I want to see the latest and most complete news every day. I can go to the newsstand every day and buy all the newspapers in the country, and then read them one by one, but this is not realistic. First of all, I don’t have that much time. Secondly, I don’t want to read news that I don’t feel. For news that is of interest or not important in itself, portal websites such as Sina serve news work. Hundreds of Sina editors select important videos from the electronic version of newspapers every day and publish them in categories. Users can immediately You can see the most important ones, and you can also see what you are most interested in by channel and topic classification. Servitization, simply put, means relying on experts to do the work for you through specialization and scale.
So didn’t you think of a solution to the demand in the last part? It may require many steps and operations, involving many channels. In order to make it simple for users, please package them into a product or a service, which users pay for. It’s worry-free and convenient, and they don’t care about so many complicated behind-the-scenes processing steps.
In this link, the quality you need is - simplifying the complex
5. Launch products and services for target users to apply
This is easy to understand. It means that the products and services you have worked so hard to build are directly exposed to users. It is best to be small-scale in the early stage. When problems are discovered, improvements can be made quickly and iterations can be made quickly. Don’t be perfectionistic and hold back your efforts to create something unique. By the time you come up with your big move, similar products may have already taken over the market and you have lost the opportunity. In addition, things that are made behind closed doors must deviate from user needs, and you still have to modify them.
In this link, the quality you need is - attack quickly
6. Get feedback and make timely improvements
Accept user opinions humbly, pay attention to data mining, find the problems raised by the vast majority of target users, and quickly improve them. I don’t know if you have discovered it, but before you know it, this step is actually returning to “discovering needs”, and what follows will be another cycle of product and service updates.
In this link, the quality you need is - stay open-minded
3. List of killer applications
Baidu search, information finding application;
Sina News, information acquisition application;
Shanda games, entertainment applications;
Tencent QQ, network communication application;
NetEase mailbox, network communication application;
Sogou Maps, traffic inquiry application;
Taobao, an online shopping application;
Kaixin.com, an online entertainment application;
hao123 website home, website search application;
Qidian Chinese website, online reading application;
…
The Internet will always have opportunities for you, because people's needs are unlimited and constantly changing. As long as you are good at discovering them, have the courage to solve them, insist on improving your products and services, and provide wonderful applications.
From now on, stop thinking about, can I make a lot of money doing this? When will I be able to live comfortably? When will the search rank first? When will PR reach 6? When will Alexa reach 10,000? Remind yourself repeatedly , what you do must have application value, who should it be used by, and what can they use it for? Have I taken any action to improve this application today? What am I waiting for? Act quickly!
These are some of my own reflections, shared for everyone to discuss! This article is original, from www.buy5u.com , please keep it for reprinting, thank you!
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