In the process of website optimization, like most website optimizers, I have encountered problems such as website being blocked, keywords plummeting, and website homepage being blocked. Most of the reasons why the website is K are human-made. In short, it is over-optimization. Over-optimization does not only refer to the large accumulation of keywords, but also includes over-optimization of any one of all optimization methods; keywords Most of the reasons for the sudden drop are caused by search engines, which are due to changes in search engine algorithms, and the disappearance of missing parameters is exactly what your ranking has always relied on; most of the reasons for the website homepage being k are because the weight of the homepage is too low. , search engines consider it insignificant and discard it.
Here, I will talk about the low weight of the home page that I have encountered and the solutions:
1. Domain name
Especially for company websites, one space is often bound to multiple domain names, which causes confusion in the search engine. It does not know which domain name to choose as the homepage of the website. For example, if we want to use www.abc.com as the homepage of the website, then abc.com is displayed as the homepage of the website; abc.cn is displayed as the homepage. The way to solve this problem is very simple, which is to increase the weight of the homepage. We can use www.abc.com as the absolute domain name of the website, and redirect the other domain names to our absolute domain name.
2. The inner pages are displayed, but the home page is not displayed.
abc.com/abc, www.abc.com/abc are displayed; but the main domain names abc.com and www.abc.com that we want to see disappear. The reasons for this are as follows:
1. Website revision
In the website revision, the navigation website is particularly obvious. Since the navigation website is the same, and most of it is downloaded ready-made source code, the impression given to the search engine is repetitive and meaningless. When the search engine crawls, it happens to be A single page in your space is relatively new, so it is included. In this case, we only need to update the website and improve the content of the website.
2. Over-optimization
The problem of over-optimization, in short, is that Baidu thinks that your website homepage has no value and has too many keywords. Due to the limitations of the website optimizer, it is often impossible to connect too many keywords better together. Theoretically, the more frequently keywords appear on article pages, the better. However, if the connection is not good, the words often fail to convey the meaning. Therefore, many optimizers propose the keyword density of web pages. This statement is suitable for predictions with poor expressive ability. Optimizers; the bounce rate is too high, which makes Baidu think this page is meaningless and abandon it. For this reason, we need to improve and enrich the content of the homepage.
3. Space issues
Space problems refer to the fact that the website cannot be opened due to the space itself, or the website cannot be opened due to domain name issues. The instability of the space often prevents search engines from crawling the website, which undoubtedly requires us to choose a stable space; the solution to the domain name problem is to quickly resume resolution. The longer the resolution time, the more detrimental it is to the search engines.
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The personal space of the author Ming Liu. This article only represents the views of the author and has nothing to do with the position of Webmaster.com.