Today, I will analyze with you a novel website with 300,000 search traffic. I have the keyword traffic table of this website. I will not reveal which website it is. We mainly think about the case itself. Mainly analyze three points: 1. Traffic structure 2. URL and landing page 3. Internal links and external links. Without further ado, let’s start with the practical stuff:
1. Traffic structure:
The search traffic of this site is 300,000 IPs, among which the traffic of some main words is huge, and the traffic of long-tail words is tens of thousands of IPs. Here is a type summary of the entire keyword list:
Novel title
Novel title + quick eye
Novel title + quick reading
Novel title + latest chapter of Kuaiyan
Novel name + website name
Novel title + number of chapters
The latest chapter of the novel title + the number of chapters (the number of chapters is a number or Chinese character)
Novel title + author name
Novel Pinyin
Novel Pinyin (less letters)
Novel Pinyin (multiple letters)
There must be a large proportion of novel titles. Kuaiyan and Kuaiyan Kanshu are a well-known novel site (this site is not Kuaiyan Kanshu, which is seizing traffic from others), and the Pinyin page accounts for a small proportion.
Then we imported the entire keyword database through the Chinese word segmentation system to obtain the keyword frequency table. Word frequency table download: http://www.yinqianxiang.com/xiazai . This is part of the word frequency table. You can open it and take a look. We analyze the top 100 keywords.
It can be seen that the 10 most frequent words are:
Appearing participle The number of times the word appears
Dou 308
Breaking 300
Sky 231
Latest 220
Fast 232
Eye 218
Chapter 176
of 200
Reading 117
Novel 135
It is very intuitive to see that the most popular novel words are "Fight to Break the Sphere", followed by "Latest". Kuaiyan Kanshu is actually the name of a well-known novel website, and relying on the reputation of others is also the current strategy of the novel website. "Novel" appears quite often.
At the same time, Pinyin also maintains a certain proportion, and there are also some incorrect Pinyin, such as doup, dopo, doupochangqiong, and doupocangq.
We can analyze the needs of users. First of all, users must search for the title of the novel when reading the article. This is also the most difficult to compete. After users see half of it, they will search for the corresponding chapter the next time they read it. Users are used to going to a certain website but have not saved the address, so they will search for "novel name + website name", and those waiting for serialization will search for "novel title latest chapter", which leads to many combinations of keywords, which is also very important. The point is that people enter pinyin sometimes incorrectly, so there is some percentage of search pages. Let us next analyze how the website sets the title and url according to the user's search needs. This is the key part.
2. URL structure and keyword landing page
The website url structure is:
Channel page
Page URL: domain name/list1.html
title setting: channel name + latest updated novel list - website name
Novel home page
Page URL: domain name/classification English abbreviation/meaningless characters/
Title setting: novel name + latest chapter_novel name + other novel website names author name_website name
Content page
Page URL: domain name/classification English abbreviation/meaningless characters/article ID.html
Title setting: novel name + other novel website names_number of chapters + chapter name_website name
(Note: The "Other Novel Network Names" section on the novel home page and the novel article page are different)
It can be seen that the webmaster's settings are very clear, and various user needs are injected into the title. This model can actually be extended to all kinds of websites, and inferences can be drawn from one example.
3. Internal links and external links
The linking pattern within this novel site is very common, including breadcrumb navigation, previous page, and next page.
The external links part is simple and powerful. Basically, I bought more than 100 open links and black links for the homepage of the novel. Moreover, the anchor text is single and basically unchanged, it is the name of the novel itself.
Summary: The domain name of this site was registered 2 years ago. We see that the site itself does not have any special operations. Now the SEO competition is becoming more and more fierce. This case is the winner in the fierce competition. The most valuable thing for us to learn from this site is His title part is set very reasonably. For example, the title contains the names of other novel websites, and the "names of other novel websites" on the novel homepage and the novel article page are different. I must have made the conclusion based on reference. This time The analysis uses a word segmentation tool SCWS: http://www.ftphp.com/scws/demo/pscws23/demo.php . This tool can help you analyze word frequency. You can import the keyword library you have and take a look. Look at users' search needs. The more you analyze, the better you will know. Every industry has endless resources waiting for us to explore. I hope to write this article into a series, starting with the keyword list and analyzing More sites. Thank you all for reading, and please point out any shortcomings!
Author's blog: http://www.yinqianxiang.com/
The author Yin Qianxiang, QQ number is 358698414