I believe that all webmasters will pay more attention to the Baidu weight of the website. Although it is a bit one-sided to use Baidu weight to measure a website, it is something that webmasters cannot ignore. Below, I will simply share some of my personal opinions and share with you the necessary conditions to increase Baidu’s weight in a short period of time.
First, let’s briefly talk about what is Baidu weight?
What kind of evaluation and bidding rate does our own website have in Baidu? The weight comes from our web pages. Each web page has more than one key, usually 2-3. Many webmasters believe that Baidu's weight is directly related to external links, so the ranking will not be too stable and will fall easily. Therefore, I personally think that if you want Baidu's weight to be stable, you must have a better ranking, then, Each page of your website must have a series of issues such as content quality, hierarchical structure, etc., so that it can claim Baidu weight.
One of the necessary conditions for improving Baidu's weight in a short period of time: title and description.
1. Title. I believe that the webmaster is very familiar with the title of a website, but will the title affect the Baidu weight of our website? Chenchen tells you, this is the case, mainly as follows.
<1>Brand keywords (customer service addressing words) must be placed first. If you put brand keywords first, search engines will think that the addressing words of this website are what everyone needs, and at the same time they will think of yours. The website has the best reputation among peers, so will it not give you a good ranking? For example, "Taobao" and "SEO" are brand words.
<2>Do not contain modifiers in the title. For example, many medical websites will use "the best hospital that treats XX". From this, we can know that "the best" is a modifier. Then, such modifiers may be better for optimizing your title, but Modifiers appearing in keywords will distract the weight of your website. If modifiers must appear, they can appear in the description.
<3> I believe many webmasters have had this experience. When writing a title for a website, they will arrange and combine all the words with search volume. So, is this arrangement and combination really effective? The answer is yes. , search engines will definitely not like it. If every webmaster lists keywords, does everyone’s website rank? Therefore, when doing SEO, you still need to find the right method. Chenchen hereby suggests: Pay attention to the control of short titles and long titles in the title, and avoid repeated titles.
2. Description: Description can accurately describe the positioning of your website and help users understand the theme of your website. It can be seen that the description of a website is more important, especially the focus of SEOER optimization. So, what issues should be paid attention to when describing?
<1>Keywords must be placed first. For example, when we generally choose keywords, we will choose some words with a relatively high Baidu index in order to bring a large search volume.
<2>Provide targeted services according to user needs in the description. Containing phone numbers and addresses in the site map will increase the click-through rate.
The second necessary condition to increase Baidu's weight in a short period of time: path.
<1>If it is a dynamic path, too many parameters are pseudo-static, which will cause dynamic cancellation. Because when you see the homepage, if you log in, you can only see more than three display parameters, which will lead to search engine crawling principles. There are two ways to avoid it, one is not to use the dynamic path, and the other is to mask the dynamic path.
<2>Dead link. Many webmasters must be aware of the problem of dead links. If there are dead links in the website, your website will have points deducted. Moreover, dead links have a great impact on a website. In addition to being demoted by search engines, because search engines will not rank a site with dead links at the top, there is another very important point. Reduce your user visibility. For example, there are many people who browse your website. Every time they encounter a dead link, they will feel disgusted with your website. So, will they still visit your website the next day?
The third necessary condition to increase Baidu’s weight in a short period of time: technical issues with page content.
Here, I would like to share with you a checking tool: a plain text browser. This is because the plain text browser is how search engines see your website. If you find that the content of your website displayed in the spring text browser does not have the focus you want to display, then you should correct it in time, otherwise it will be Points deducted.
The fourth necessary condition to improve Baidu's weight in a short period of time: the use of tags and the issue of rich page information.
Let’s talk about the use of tags first: If your text is easy to read and use, then you must make it easy for users to read, and you must use common HTML tags. For example, Baidu Encyclopedia, Baidu Encyclopedia is a good product, and its The adjustment is relatively clear, especially it can increase the user's experience and make the text adjustment clearer. There are also some small and medium-sized enterprises that can refer to this label.
So, what are the tags that cannot be used in HTML? For example, it is a website about medical symptoms or a website about travel. There are also some common noun explanations, such as TV to movies.
The fifth necessary condition to increase Baidu's weight in a short period of time: external link factors.
I believe that all webmasters are particularly concerned about the issue of external links. They not only work hard to send external links, but also spend money to buy external links. Chenchen needs to be reminded that external links are not the most important, but external links are one of the important factors. External links are content and hierarchy are the most basic aspects of a website.
There are three main factors for external links:
<1>Diversity of external links. The main categories of external link sources are malls and Taobao.
<2>The life cycle of external links. Many webmasters use some external link tools when doing external links, which can indeed increase the number of external links in the short term. However, the life cycle of such external links is too short, which will lead to the deletion of external links in the short term. Such frequent deletion of external links will This will cause search engines to lose credibility in your website.
<3> Matching degree of external links. I believe that when it comes to matching, it is something that webmasters have always ignored. In particular, Chen Chen found that when many people in the company posted external links, sometimes they were not relevant, and the matching degree of such posts was very low. So, how to solve it? Just write a few related words around the external link, and it will match. For example, some webmasters in the tourism industry can adopt this strategy. I believe it will bring you not only increased external links, but also increased gains.
If you still have questions about the most eye-catching conditions necessary to increase Baidu weight in a short period of time, you can add my QQ: 331055515, I am Qingdao SEO, personal website: http://www.guoqing8.com/ , looking forward to your comments Join and interact with each other.
First published in A5, I hope all webmasters will reprint the article, keep the link, and cherish the fruits of your labor.
Editor in charge: momo Author Chenchen’s personal space