Today Meng Feiyang will analyze examples to show you how to write good titles, how to write good keywords, and how to make good descriptions. This is originally the foundation of SEO. Why I want to talk about it separately today is because I myself have suffered a lot from this and have not paid enough attention to it. Only those who have suffered from this will Pay enough attention to remind yourself not to make mistakes again, and my article today is a wake-up call for the majority of webmasters.
First of all, let’s start with the title. The title is the eye of the website, and its role is undoubtedly great. However, how to write a good title requires considering several points. What is the main purpose of the website? You must analyze the primary and secondary relationships, such as some Enterprise website, it provides a variety of products, I will give you the above picture to illustrate:
As you can see, the title of this website is divided into many products. This will not only cause the decentralization of keywords, but also cause the user experience of the title to be relatively poor. At this time, it is time to choose the priority.
1. The key to choosing primary and secondary is:
1) Which product is the most profitable for the corporate website? Then which word should be mainly promoted.
2) Which words are easy to write on the website and which words are difficult to write, respectively, can be confirmed through some online tools such as Baidu Index and webmaster tools.
And if we write the title as in the picture above, it will cause confusion among customers. He will not know what the main product of your website is. If the user experience is poor, firstly, Baidu now pays more attention to the user experience. If no one If you click on you, then there is no need to rank you in the front, which will make it more difficult for us to optimize. Another point is that if no one clicks on the word, it will lose its meaning.
2. Do not pile keywords on the title
1) Although keyword stacking is helpful to increase the search engine’s impression of this website, don’t forget that it will also dilute the weight of keywords. I agree with Wang Tong’s statement that one or two keywords should be fixed on a web page. , different web pages formulate different keywords based on different content. Let’s take a look at Wang Tong’s title: Internet Marketing Planning—Wang Tong. It is simple and clear, and people will know what it is about at a glance. Search engines will also imitate people's thinking and demote titles that crazily pile up keywords. It makes sense that Wang Tong's word ranks first all year round. reason.
2) Do not exceed 25 words, that is, 50 characters, because the excess will not be displayed and customers cannot see it, so there is no need to write more.
3. After analyzing the keywords, determine the title of each web page.
I have already talked about the distinction between primary and secondary above, so what I mean is to determine the main keywords and difficult keywords on the homepage, and the secondary keywords should be done on the channel page, thematic page, or open Use a second-level domain name to do it.
Ok, that’s all for the analysis of the title. What I’m talking about is to provide you with an idea. To determine the specifics, I will analyze it based on this idea, and then use Baidu Index and webmaster tools to determine it. In this regard, I will Not much to say, there are many resources online.
Let’s look at the selection of keywords. Many corporate websites still make old mistakes. In fact, I also know the reason. Many websites are outsourced to SEO companies, and SEO companies only make those keywords for corporate websites, so they just use those words. Write it down, and completely ignore the decentralization of power or the rules of SEO. Here I will give you screenshots of the corporate websites that the SEO company is responsible for:
Of course, so many words make it difficult for search engines to determine what the core content of the website is and what the website does. In this case, it will be difficult to improve the keyword ranking of the website. Generally, only a few keyWords are enough. In principle, no more than 5 is the best. Keywords tell search engines what you do. The fewer keywords, the easier it is to concentrate the weight, making it easier to get rankings. The weight of a web page is limited, and you cannot put more than 10 keywords on it. If you ask the search engine to identify which one is the most important, you will not get the best of both worlds, but it is not good.
For the same reason, the website description should not exceed 100 Chinese characters, and the core keywords should not be piled up. The most important thing is that your description should have a good user experience. Baidu is paying more and more attention to this. I once had an internal page ranked in the top three on the homepage, but the description was very poor. It was just some product names on the website. No one clicked on the homepage for a few days. After a week, the ranking dropped. So at this point, everyone has to pay attention. Different pages use different titles and descriptions. Although it is troublesome, everyone remembers it. This will have better user experience, better relevance, and the ranking of words will be more stable.
Here today, I mainly talk about a way of thinking, not to teach you how to do it. I also used a few stations to explain the lessons I have experienced, hoping to alert everyone. This article was originally edited by Meng Feiyang, the webmaster of http://www.bj-sPRing.com . Everyone is welcome to leave a message for communication.
(Editor in charge: Chen Long) Author's personal space on Biaomi.com