QQ Chemical Network’s one-year experience in building a website is summarized and I would like to share and learn with you, without reservation!
1. First, let’s talk about the basic situation of QQ Chemical Network:
1. 14 months of website establishment: 2009.9-2010.11
2. Website indexed by search engines (2010.11.21 data)
Baidu included: 80200 articles
Google included: 15,800 articles
PR value: 3
3. Website registered members and member release information (2010.11.21 data)
Registered members: 5886
Published supply information: 152,770 items. I did not use a collector. They were all posted by users themselves.
Market information: 22232 pieces, sent by myself
Information information: 6828, sent by myself
4. IP: 2500-3000 per day
5. Currently it is a personal website and I am working on it part-time.
2. Summary of the mentality of website creators
1. Persistence: This is the most important experience I have gained from building a website. I made my first forum in 2003, then a pet website in 2006, a men's website in 2008, and some other small websites in between. Looking back now, if I could have persevered at that time, it would definitely be a small achievement. The same goes for keyword ranking. If you choose a keyword, you should keep doing it and don't change it easily midway. From March to May this year, I frequently changed the keywords in some columns of the website. As a result, from June to September, the website was largely demoted by Baidu. I believe that many friends who build websites are like me. If there is no water, they will dig another hole. Keep it up, guys!
2. Maintain passion and never relax at all times. For example, if you want to write soft articles, I saw an article on the webmaster website that said, no matter whether the soft articles are well written or not, and whether anyone reprints them, you must write one article every day, so there will be 365 articles in a year. Let’s talk about this website. It took 14 months to build the website, but it was really hard to operate for less than 6 months. In the other 8 months, I thought I was slacking off, otherwise the website traffic might be twice as much as it is now. I registered the domain name on September 18 last year. From September last year to January this year, the website had not found its direction. From June to September this year, the website was demoted by Baidu, which greatly affected the enthusiasm. When the website traffic is good, you have to work hard. When the website traffic is not good, you have to work even harder. Maintain your passion and never relax at all times!
3. Summary of website optimization
1. The pros and cons of long-tail keywords. In the first half of the year, I wrote several website experience summaries, which mentioned that using long-tail keywords can quickly obtain good rankings, and encouraged everyone to use more long-tail keywords. Now after half a year, I feel that there are many disadvantages to long-tail keywords, mainly in unstable rankings and low traffic. Main keywords have stable rankings and large traffic. I have seen that many websites often only have one or two keywords, but these two keywords can attract tens of thousands or even hundreds of thousands of IPs every day. For example: The keyword "Swallowing the Starry Sky" ranks among the top three in the novel category of "Baidu Search Ranking", with nearly 200,000 searches per day. Try searching for this keyword on Baidu. The number one ranking is a novel called "Swallowing the Starry Sky". The homepage of "Starry Sky Chinese Network" only optimizes this one keyword. Its optimization method is also very simple, which is to buy a large number of external links. The keywords of the external links are all "swallowing the starry sky". You can check it out. Take a look at the external links. In this way, the problem is simplified, and website optimization is reduced to concentrating all efforts on optimizing one or a few main keywords.
2. Don’t change the title and description of the web page frequently. The website mentioned above was demoted on a large scale from June to September. It was precisely because I frequently changed the title description of the website pages in April and May. Once I selected a keyword, I had to stick to it. From June to September, I did not change the keyword description of any page on the website. I just continued to create content and external links, and slowly the weight returned.
4. Summary of website promotion
It is better to let users promote it for you than to promote it yourself. I have always done a poor job in website promotion. I have simply promoted through conventional means such as soft articles, blogs, and forums. I have been thinking about promotion issues recently. The three promotion methods of soft articles, blogs, and forums are all for increasing external links. They do not really bring much traffic, and they all require you to take the initiative to write articles and post them on major websites. The website is often blocked and is not very efficient. Is there a way for users to help us take the initiative to promote it? Let users help us post links, which will be more efficient. You can use your own imagination. Let me give you an example: I am a chemical industry website. Each VIP user has a separate store website with a friend link function; users all want their stores to be searched on Baidu. If you want your store to be searched, you must increase the weight of the store. To increase the weight of the store, you must have a large number of external links; every user will register an account on many industry websites and will have a store; as long as the store on other websites If the links to the shops on the website are added to the pages, the ranking of the shops on the website will naturally be high, and what we have to do is to teach these users how to add links to their own shops on other websites. When many users do this, there will naturally be more external links.
5. Summary of website operation strategies
Free strategy is a double-edged sword, it is good but not a sell. I initially adopted a free strategy, and received one-year VIP upon registration. Now, after one year, a lot of VIPs are given away, but very few actually pay. The free strategy is good for bringing traffic but not profitable. The paid strategy is good for profits, but traffic will definitely be affected. It's best to find a balance between this.
6. Attach goals for the next year
Next year, we will still target registered users, published information volume, and traffic, at least doubling the existing ones:
1. The total number of registered members is currently 5,886, and the target is to increase by 10,000 next year to about 15,000, with an average of 30 new users every day;
2. The total number of supply information currently released is 152,770, and the target is to increase by 300,000 pieces next year to about 450,000, with an average of 800 new pieces of information every day;
3. The current daily independent IP is about 3,000, and the target is to increase by about 6,000 to about 10,000 next year.
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