1. First, let’s talk about the basic situation of QQ Chemical Network ( www.qqchem.cn ):
1. 3 months of website establishment: 2009.10-2010.01
2. Website indexed by search engines (2010.01.01 data)
Baidu included: 2650 articles
Google included: 23,200 articles
pr value: 2
3. Website registered members and member release information (2010.01.01 data)
Registered members: 485
Published supply information: 6651 articles. I did not use a collector. They were all published by users themselves.
Market information: 2953 articles, posted by myself
Information information: 2132 articles, posted by myself
4. IP: 200-300 per day
5. Currently it is a personal website and I am working on it part-time.
2. Summary of website promotion:
Due to the limited time for my personal website, I now spend most of my free time every day on updating market information and other content, and do less promotion. I will prepare to optimize and promote it in the near future. I have mainly done some promotion in the following aspects:
1. QQ group promotion
Specific methods:
A. Join a large number of QQ groups. If the administrator is there, send messages individually; if there is no administrator, send messages in groups;
B. Send QQ group emails.
Advantages: It’s direct, many people come directly to register and publish information, and they can also communicate online. Many people will also tell you how the website should be made and what content they most want to see.
Disadvantages: QQ is too restrictive. If you send a few more QQ messages, you will be automatically offline and tell you that you have been locked. There are also restrictions on QQ group emails. If you send a few more messages, all your emails will be deleted.
Summary: This method can only be done appropriately and is not a long-term solution.
2. Join industry website navigation
The specific method: Find the industry website navigation website, and then apply to join. I believe everyone knows this. This site currently has several industry website navigations added. You can see the friendly links at the bottom of the homepage of my website.
Advantages: The effect is good, some IPs come every day (good websites have about 10 IPs a day, bad websites have 1-2 IPs a day), mainly because the traffic is stable and the traffic coming is relatively relevant, and most of them will register directly. Post information. I would like to express my special thanks to the Chemical Website Directory (chem265.com). They have good traffic.
Disadvantages: Because we have just built the website, many website navigation sites are not willing to include it. Some of the sites that are included are placed at the back of the inner pages. Those that are willing to include it have little traffic.
Summarize:
A. The success rate is higher if you build your own website first and then apply to join. At least it has to be decent, otherwise people won’t bother to pay attention to you.
B. This method must be done and must be done consistently. Because when your traffic gets bigger and bigger, you can apply to join a better navigation website. If one day you are included by Hao123, haha, congratulations, you will have traffic just sitting there!
3. Posted some advertisements on Baidu Tieba
Specific method: Baidu Tieba no longer directly sends website links. Direct links are often gone after refreshing. So I always post links to Baidu searches, and only post bars that correspond to my industry. Please see the example: http://tieba.baidu.com/f?kz=687504600 .
Benefits: Baidu rarely deletes this kind of posts. Posting a post is just one post. You only need to upvote the posts regularly in the future.
Disadvantages: You can’t send links directly, and you can’t bring a lot of traffic.
Summary: The effect of this approach is still good, and it can be done appropriately. If you can plan posts that Baidu will not delete and can bring a lot of traffic, that will be great.
4. Word-of-mouth promotion
I will add the sentence "You can tell your customers and friends about this promotion information." in the promotional information or emails I send to users. A very interesting netizen helped me post advertisements in the QQ group he joined. Later he told me that the group owners had kicked him out of several QQ groups he joined because of posting this message. Thank you so much.
3. Summary of website content construction:
1. Since it is a personal website like mine, there is no requirement to make a profit now, so I just put the banner of "posting information for free, and you will get VIP when you register". This trick is indeed effective, and many people come here for VIP. So I mentioned above that basically anyone who comes to my website registers directly to post information, which has a lot to do with this offer. You might as well give it a try.
2. As long as members come to register on my website, I will send them emails and contact them. For example, they have registered as members but do not publish information, they have applied to become VIP members but they have not set recommendation information, resulting in a large blank space on the VIP member homepage, which is unsightly, etc. I will send them emails to tell them about these problems. This trick is also very effective, and many members come here for the second or third time just like this.
4. Website optimization:
This site has not started to be optimized yet. Some pages do not even have titles yet. We are currently planning to do some optimization. If there are results, I will tell you about the optimization experience in the future.
5. Other aspects:
1. An error occurred when the website system was upgraded from 1.0 to 2.0, resulting in the loss of part of the website data and the website being inaccessible for 2 days;
2. Some time ago, I was involved in a severe crackdown on other websites and could not be accessed for 2 days;
3. The website has been unable to be accessed in the past few days. The space provider said that the new network was under attack and there was a domain name problem.
The stability of the website has always worried me. Does anyone have any recommendations for stable space providers?
My site currently has too few IPs per day. With my kind of IP traffic, I would be embarrassed to write about my experience. Of course, my kind is no better than those entertainment gossips. Any article can get hundreds of thousands of clicks, and professionalism also has a certain impact. The writing is messy, but it is all true. I don’t know if others are bragging. Anyway, what I say is absolutely true. I hope it can provide some help to everyone, especially individual webmasters. If you have some experience, you may wish to give it a try.
Finally, I would like to help DT (destoon.com) advertise and thank them for providing such a good free B2B website management system, which is really easy to use.