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We have been exploring online marketing for so many years. The model of Internet marketing is changing. More and more companies are going online for the purpose of making profits. However, many businesses are hit when they first enter the Internet. Either the website construction is disadvantageous or ineffective. In Xue Fei’s opinion, everything is because of one thing: you don’t understand the psychology of consumers. Next, Xue Fei will talk about online marketing and consumer psychology.
First of all, I don’t think a company must have a website, but if you want to become stronger, bigger, and develop on the Internet, then a platform of your own is essential. Too many companies do not realize the importance of a website. , otherwise there would not be so many small and medium-sized enterprises in China with websites and no traffic. Building a website also requires planning, from the setting of columns, the decision of page tone, the matching of picture and text proportions to the convenience of backend use, all must be taken into consideration. A website that is conducive to online marketing must not only take into account the above content, but also more What matters is the consumer preferences the website faces. For example, for a women's clothing website, it is best to choose warm and warm colors that women like, such as pink and orange. Just imagine, if you choose business gray, how many women will stay for more than 5 minutes?
The second is marketing. Building a website is only the first step. The most important thing about online marketing is marketing. No matter what means are used, the ultimate goal is marketing, and achieving performance is the king. Once you have a sticky website, all you have to do is promote the website! Market the merchant’s products! In the vast Internet, many merchants' information has been submerged due to poor management, so how to make promotion more effective? Make marketing more effective? Undoubtedly finding the right consumer!
Simply put, Xue Fei believes that successful online marketing depends on two levels: First, marketing strategy is to solve "what consumers want to hear." The second is marketing execution that solves “how do you tell consumers what they want to hear”. The relationship between the two should be closely linked and coordinated, and both are indispensable. Once the online marketing planner understands the changes in the attitudes of potential consumers, it will not be difficult to understand the real reasons why consumers buy or why they do not buy. Only then will the online marketing plans generated based on this be more targeted and fundamentally sound. Increase or improve marketing effects and promote sales.
In fact, what Xue Fei wants to say is that online marketing planning must first understand the psychology of consumers and focus on consumers rather than on the company's marketing goals. The important significance of Internet marketing is that it proposes a new system concept and perspective, not just a new method. This is exactly what our network marketing planners need.
Xuefei original, please log in to Xuefei's blog http://blog.sina.com.cn/luanxuefei1985. Reprinting is welcome, please keep this paragraph, thank you.
Thank you Xue Fei for your contribution