Two days ago, I was chatting with friends about public relations. For Xuefei, who is used to doing online marketing, when she mentioned public relations, she couldn't help but think of online public relations, black methods of deleting posts and information, positive information coverage and corporate image reversal planning, etc. Internet PR. However, a friend's words made Xue Fei realize that it would be more effective to do corporate online marketing with a public relations mentality.
Public relations is about: To whom? say what? How to say? When to say? What to say?
First of all, let’s talk about “who to tell?” Enterprises in online marketing often don’t know who their customers are. No matter what kind of customer group they are facing, they just throw out the company profile, and the result is often no news at all. Therefore, the first thing a company must clarify is who to tell.
Different online marketing information must be used for different customer groups, which involves the issue of "what to say". For customers seeking investment and franchising, you need to give them the qualifications of the company to demonstrate the formality and authority of the company, and give them preferential information to make them confident in the company's profitability; for retail customers, you need to give them a good reputation and let them know about the products. The essence, the advantages of the product, etc. However, enterprise network marketing often fails to pay attention to market segmentation, which is "what to say".
Now that you know what to say, how should you say it to arouse their interest? There is a vast amount of information on the Internet, and netizens will only search for things that are interesting and useful to them, so companies must package their products. When Xue Fei was doing online marketing in the early days, she often summed up some words to deal with different corporate customers. This is a stupid method, but it is also a good habit. You can judge whether your words are effective from the reactions of customers and target the same customers. Types of customers can repeatedly use packaged words to carry out marketing promotions.
So, for Internet marketing, "When to say? Where to say?" Is it because the freedom of the Internet that transcends time and space can be ignored? In Xue Fei's view, "When to say it? Where to say it?" is also very important. There are two issues involved here: first, the peak period for Internet users to access the Internet; second, the publicity channels of Internet marketing. These two points are exactly the same. The last two points fit in with the public relations attitude.
With targeted and well-packaged corporate information, it is also necessary to combine the company's customer groups and carry out marketing and publicity through appropriate channels and peak Internet time periods to achieve the best results. Xue Fei believes that overall, it is still a process of customer psychology, which is true for public relations and marketing.
Xuefei original, Xuefei blog http://blog.sina.com.cn/luanxuefei1985 welcomes reprinting, please keep this paragraph, thank you.
Thank you Xue Fei for your contribution