I have been doing full-time SEO optimization for almost five months after graduation. During this period, I have conducted full-scale SEO optimization operations on websites handed over to me by three companies. What I want to say most is about the content of the website. I have accumulated so many feelings and insights in editing and updating website content, and I feel uncomfortable and uncomfortable.
At present, in the SEO industry, when most webmasters and SEO optimizers update website content, they undoubtedly choose pseudo-original content, and there are very few high-quality original content, resulting in an article that has been copied and pasted tens of millions of times. There are articles all over the place, including synonym substitutions and paragraph order reversals that are impossible to read. As the person in charge of the SEO forum, I feel regretful and ashamed of this phenomenon.
Last week, when I went to take orders from customers and talk to their programmers, I was completely ignored. The programmer sneered and said nonchalantly: SEO is just a name that sounds cool. You guys who do SEO are just good at cheating and creating Internet garbage every day. There are traces of junk ads and machines everywhere. I didn't refute it, because these phenomena did exist, and I had to bear the blame regardless of whether I was responsible or not. I was depressed for a day after I went home feeling so angry.
The webmasters and optimizers cannot be blamed entirely for the copy-paste and pseudo-originality that first appeared. Original articles take a lot of time and require your professional knowledge and good writing skills. The SEOers I have come into contact with often complain that they are screwed up. It is not easy to write a high-quality article even if you try your best. The speed and simplicity of creating pseudo-original works shows great charm.
All SEO optimizers know that search engines like original articles very much, not only original text, but also original style and value. This cannot be created by pseudo-original articles. Search engines always provide quality services to their users, and valuable content is undoubtedly loved by users, so search engines favor original content.
Every time Baidu releases a major update, there are always many friends complaining and criticizing it. I don’t know how many high-quality articles these friends have created. If you choose a large number of fake originals, you have to take risks.
Regarding the issue of what proportion of website content original articles occupy, there have been studies and conclusions in the SEO industry for a long time. The SEO forum believes that more than 80% of original content will make the entire website unique in the eyes of search engines. One month after the SEO forum was included in Baidu, daily snapshots began to appear, but they themselves did not have any high-quality external links, and the initial original content accounted for the vast majority.
So, the issue that SEO optimizers and webmasters are most concerned about is that originality can greatly promote the inclusion and weight of the website. So how beneficial is it to the keyword ranking of the website? First of all, you must understand that persistent original content can improve the website’s ranking. Weight, so under the same SEO conditions, there is no reason for your website ranking to lose to other websites. This is just a proof by contradiction.
I optimized two websites while working for two companies. Through long-term observation of rankings and inclusion fluctuations, I can find that even if the collected articles are included quickly, Baidu will definitely treat you as garbage if you collect them for a long time. site. Take one of my UFIDA software product websites, www.scufida.com , as an example. It is an old site that collects snapshots relatively stably. Due to being too busy and lacking knowledge about the industry, I collected all updated content for 2 months. Baidu's inclusion began to gradually decrease, but the snapshots were still updated every day, and eventually there was a trend of downgrades. I am not purely collecting without using pseudo-original methods. I have been exposed to all paid-for pseudo-original methods on the market. But the longer the time goes on, the included articles will never be released by Baidu, and the fate of being demoted is unavoidable.
Gradually, I understood how different it is to be a successful Chinese product website and an English product website. I remember that at that time, the English website only required one editor to edit the two softwares, while the Chinese website had to adhere to the concept of originality and updates. I really want to tell all webmasters or SEO personnel that if you want to really build a website and you want to improve the user experience, you should decisively abandon collection + synonym replacement now. No matter how excellent your current snapshot collection is, in the long run it will inevitably form a vicious cycle and eventually lose Baidu's trust in you.
Maybe you will encounter difficulties in SEO operation. When the website is optimized to a certain extent, the keywords of the website never enter the homepage and are struggling behind the homepage. At this time, original, high-quality original content will be a powerful booster behind your website. When it reaches a certain level, your website will skyrocket, get rid of its constraints, and rush to a higher ranking. In this process, the user stickiness of your website will also increase unconsciously. Webmasters, why not be original?
This article does not talk about SEO technology. You can see a lot of SEO technology articles when you go out and look around. I am just talking about the mentality of updating content on the website and a philosophy. This concept is also the principle of my SEO forum. This article was first published on the SEO forum www.seo147.com . Please indicate the source when reprinting. Even though I strongly recommend you to write and update your own original work, I also know that reprinting and collection still happen in every corner of the Internet...
The personal space of the author Luoying Piaofengxiang