The importance of website headlines is self-evident. Attracting attention, leading the style of the entire site, guiding users to generate high-quality content, etc. are all important functions. Generally speaking, many of the headlines on community websites are generated by users. However, if community editors rely too much on user-generated headlines and lack creativity, it will be difficult to make headlines stand out, and the headlines will lose the entire site. related functions.
Toutiao is like a pole, one end carries users and the other carries the website. The headlines generated by users may not necessarily fit the style of the website. Sometimes, if the style of popular headlines deviates from the overall website, it will cause greater harm to the website. For example, if the headline of a food community such as Haodou Food Network is "Xiao Yueyue's disgusting photo of eating porridge", then there is no doubt that this headline will be sensational, because no one has done it in the country, but it is different from the website as a whole. The styles of food sharing, family, petty bourgeoisie, and FB are not consistent, which will cause users to misunderstand the website, causing a large deviation between the content generated by users and the needs of the website.
Therefore, editing to create high-quality headlines is the key to making community headlines well. Because the editor has a good understanding of the website and the users, knows what content the users want to see, and also knows what kind of content the website should guide users to produce. If the headlines are like a pole, then the editor is the person who carries the pole.
So how do editors make community headlines exciting?
The key is to find a balance between hot topics, real user needs, and website style. Editors can search for hot topics online that fit the style of the website and edit content, they can grasp hot trends to create content, and they can also combine the style of the website to create content with strong user demand. These can make headlines more attractive and bring better results to the website. effect. Take Haodou Food Network as an example. If the headline is "How to lose weight through diet to get a perfect body", it will seem too bland because there is too much content about weight loss. But if it is "Diet tips to promote perfect transformation" as the headline, let's see "How did Li Xiang lose weight from 143 pounds to 113 pounds after giving birth" is much more effective as a headline, because it combines hot topic figures (the comeback of Li Xiang), user needs (weight loss) and website needs (hoping users to generate food and health content) ) combines well.
Secondly, we must grasp the psychological needs of users and make community headlines more attractive. Current affairs, entertainment, beauty, novelty, and practical categories are all the focus of users. Through the analysis of user needs, headline content information can be divided into event categories, personal experience categories, comedy categories, strategy categories, secret categories, suspense categories, emotional care categories, collection categories, etc. A good headline is one that combines community style with any of the above categories. Or the perfect combination of several categories.
The third is to draft an attractive title. It can be exciting, suspenseful, or sensational. In order to attract attention, you can play with the title. It may not be completely consistent with the content, but it cannot deviate too far from the content. The saying "Half the article is half as good as the title" is particularly important in the Internet age, because if you fail to attract attention first, you will be overwhelmed by the massive information on the Internet, and the power of the article will be greatly reduced no matter how good the content is.
In short, a good headline is to grasp the hot spots and needs and express them with high-quality titles and text.
The original article is provided by Haodou Food Network http://www.haodou.com
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