Today I’d like to talk to you about how to make friendly links on your website and the individual issues you need to pay attention to when linking.
Obviously, the purpose of our friendly links is to improve the weight and ranking of the website. Good friendly links can enable the websites of both parties to help each other and make progress together. It’s important to note that I’m talking about “good” links.
So what is a “good” friendly link? In my opinion, a good friendly link means that the website ranks well, the website snapshot is the latest, the website has been established for a long time (at least as long as my website was established), the website is highly relevant, there are many website directories, and the website can be updated regularly. , the website has as few outbound links as possible, the website is best managed by an individual...etc. It seems that there are very few friendly link websites that can meet these requirements, so when some colleagues exchange links with me, most websites do not meet my link requirements. Of course, every SEOer has his own link standards. My standard is to generally meet these factors. Of course, I cannot say that it is 100% satisfied. At least the other party's website must be of the same quality as my website, which is reasonable. I didn’t talk about PR here, because PR updates have been suspended now, and PR is generally not visible on websites after May 2010, so Qingdao SEO does not attach great importance to PR.
Many friends will say that your requirements for links are too strict. Yes, it is not difficult for us to build a website. What is difficult is how to optimize the website so that it can be ranked, how to stabilize the ranking and not fall down, and how to surpass the competitors. If we don’t pay attention to the quality of friendly links and don’t start with some details of SEO, it will be difficult for our website to get ahead. Therefore, when we make friendly links, we must abide by the principle of “it’s better to have fewer than too many”. We would rather have no friendly links on our website. Don’t make friendly links that have poor link quality, late snapshots, or infrequently updated websites. Today, when Qingdao SEO talks about friendly links, he must have a deep understanding before saying this.
Many SEOers believe that, especially newcomers who have just entered the industry, because they have not experienced long-term practice, they have a vague concept of friendly links. As long as the website exchanges more friendly links, the ranking will be higher. No matter what kind of link it is, as long as the other party Just do it if you agree to exchange; there are many webmasters who can't wait to find friendly links or buy links as soon as their website is built. Of course, buying links is not considered a friendly link, it is a one-way link. What I want to say here is that the new website has just been established. It is not recommended to look for friendly links. I have the resources of more than ten websites in my hand. When I build a website, I will insist on updating the website for a month first, so that the website has content. , it has been included, and the ranking is almost there. Only then did I consider using the old site to make friendly links for this site. I think this can play a role in promoting each other. Otherwise, even if you do it, it will seem like the old site has helped the new site. website, in fact, the drag on the old website is not small. At the same time, for Baidu, there must be an observation period for new sites, usually 1-3 months, so if you add a lot of friendly links to new sites that are less than a month old, Baidu will think that you are doing optimization. , it is very easy to be labeled as "over-optimized" by Baidu, and it is easy to be demoted or K. Therefore, it is not easy for new sites to make friendly links too quickly.
Regarding the exchange of friendly links, we should particularly emphasize the issue of exporting links. Many friends who exchange friendly links have a special title called "Friendly Link Specialists". These specialists are responsible for exchanging friendly links on websites. A common feature of their websites is that there are many export links or outbound links. In SEO Although there is no clear concept in making friendly links that a website cannot have more than many friendly links, we need to understand a concept. Friendly links play a role in pulling each other. If there are 50 friendly links on the other party's website, then this The weight of the website will be evenly distributed to these 50 websites, so the average weight this website can give to each website is 1/50. If your website has 10 friendly links, then your website will bring each website The weight of is 1/10. I believe you will understand the meaning of this arithmetic problem in a moment. Obviously 1/10 is larger than 1/50, which means that we like to exchange links with websites with high weight distribution. Therefore, when making friendly links, you should pay attention to the other party's outbound links. No matter whether the snapshot is new or not, or how high the PR is, it is recommended not to build a site with too many outbound links.
Friendly links, don’t be afraid even if you don’t have them. If you don’t believe me, just search some websites that rank on the homepage on Baidu. Many of them have very few friendly links, or even no friendly links at all. We have said that friendly links are only one of the factors that affect website rankings. This factor is not the only one. If we can do a good job in the external links or single links of the website, or do a good job in article content, anchor text, etc., without friendly links, the website ranking will be poor. The ranking remains stable and rising. I have a small Taobao website, which doesn’t have many friendly links. It’s not because I have high link requirements, but because many people don’t like to communicate with me. Because there is a programming problem with this website, Baidu only includes the homepage, which lasts half a year. Many websites have always been included on the homepage, but dozens of keywords of this site are ranked on the homepage, and many keywords are ranked first. The reason why this website ranks first is mainly due to the efforts made in content and external links. There is a lot of original content and a lot of external links, so this site has gone through several major updates from Baidu, and other sites have dropped, but my site’s ranking has never dropped, and its ranking has been rising after every update. Of course, there are people who exchange links with me, but they seem to feel that the quality of my website is not very good, so they exchange them with me for some inferior websites. Naturally, I am not willing to change them, because after all, my rankings are for show. Here it is, my website authority should be said to be pretty good, so I won’t exchange links that are of poor quality.
Therefore, I say that when we exchange links, we must not only seek more but not quality. We must abide by the principle of "it is better to have less than to overwhelm". I won’t go into details here about issues such as snapshots and inclusion that you should pay attention to when exchanging links. I will focus on a few issues that are easy to miss.
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