When we build a website, we must consider how to optimize our website. The optimization of a website is not only for search engines, but also for visitor groups. Good internal planning of the website can not only attract the attention and love of search engines, but also improve the loyalty of visitors. So, how to do a good job in internal optimization of the website? Let’s talk about my personal experience.
First, choose a good website domain name and website name. The domain name should not only be short, but also closely related to the website name. It is best to include website keywords in the domain name. For example, the SEO 100,000 Why website, its domain name is: seowhy.com, which contains the website keyword "SEO", which effectively conveys the type of website, website content and other information to search engines and visitors.
Second, the title of the website content page must be written correctly. When we write the title of the website content page, we usually use the form of "article title-website name", which is beneficial to search engine optimization and customer experience.
Third, create a Sitemap for the website. Sitemaps are helpful for search engine crawling, especially for Google. Google spiders love Sitemaps very much.
Fourth, make good internal anchor text links on the website. In each page of the website content page, try not to use or use less Flash animations or <iframe> frames, because these are not conducive to the crawling of search engines such as Baidu and Google. Also try not to put some pictures that are not related to the website on the website. If you need to put an image, in order to facilitate search engine crawling, try to add an alt tag.
Fifth, use the H1 tag in the article title. Regarding internal website optimization in some forums, many webmasters frequently mentioned a method, that is, the title of the article must use the h1 tag. Annotating the article title with h1 can play a role in highlighting the core theme of the website, and can also highlight the personalized theme of each page. Very helpful for search engine optimization. Therefore, try to use h1 tags in the title of the article. However, you must be cautious when using it. It should be noted that the H1 tag should not be used more than once on a page. Otherwise, it may be considered cheating by search engines.
Sixth, put an end to the phenomenon of dead links on the website. Always check the links within the website and observe the internal structure of the website to avoid dead links or invalid links.
Seventh, website pages should use HTML static pages as much as possible. The URL of the dynamic page is relatively long, and the page is generated through variables, which is not very friendly to search engines. Relatively speaking, static web pages are more popular with search engines. Therefore, it is recommended that web pages use static pages as much as possible.
Eighth, set up the 404 error page. When users visit our website, an error page will sometimes appear. Setting a good 404 error page is also a good method for internal optimization of the website.
Ninth, the content of the website should be rich. The content of the website should be updated frequently and strive to enrich the content of the website. Rich website content is very popular with search engines and is also a method of internal website optimization. Unfortunately, many webmaster friends have not noticed the importance of website content for internal optimization.
The above 9 methods of website internal optimization are just the author’s personal opinions. When doing internal website optimization, follow the above methods and I believe your website will get a better ranking.
This article was originally created by Xiangying Webmaster Network. The original address is: http://xiangyingwzh.com/ Please retain the source for reprinting, thank you!
Thanks to hanxiangke for his contribution