The work of website optimization is nothing more than on-site optimization and off-site optimization. Today I will talk about off-site optimization. Off-site optimization is mainly the external link work of the website. I believe many people know the importance of external links in optimizing the ranking of the entire website. In many cases, the quality of external links indicates the ranking of website keywords. Take my jeans wholesale site, why can’t it be ranked on Baidu’s homepage? I estimate that an important factor is that the quality and quantity of the website's external links are not as strong as those of rival websites. Nowadays, many webmaster friends are looking for suitable external links when doing post-maintenance and promotion of the website. This shows the importance of external links. For some novices or friends who are learning SEO, there may not be many resources for finding external links. They may ask why external links are so difficult to find? Where should I do my foreign work? Today Liyang SEO will talk about some of my experience in doing external links.
1. Friendly links
I believe many friends know this. In fact, friendly links can bring external links to our website and can appropriately increase the weight of the website. However, when we are looking for friendly links for our website, we should pay attention to some issues. It is best to be from the same industry. For example, if our website is a website construction site, it is best to find a website construction type, and do not link to a clothing type site. Even if it has a high PR and a lot of inclusions, it will not have a big effect on our site. For the exchange of friendly links, we must strictly follow the requirements. The snapshot should not exceed one week, the minimum included and external links should be over 100, it is best to have PR, and the website keyword ranking should be high. I always look at these when making friendly links, this is also the most basic.
2. Forum
Generally, forum external links are divided into forum signatures, spamming, and forum replies. I believe many people have seen in many webmaster articles that the role of forum signatures has been reduced, but there are still many webmasters doing this, and I personally think it still plays a certain role. Although its role has become smaller now, we should not give up if we add up to a small amount. As for forum replies, it generally depends on the quality. Don't just post links to websites just to answer other people's questions, as this will make it easy for others to delete your posts. We must respond to other people's questions sincerely and include links to our own websites appropriately.
Three, blog
Personally, I feel that blogging is one of the best external linking methods now. We don’t need to review it. We can add links to our own websites in our blogs at will, and they will rarely be deleted.
4. Classified information network platform
There are many classified information networks now, such as 58, market, etc. We can publish recruitment information, life services, and other information. When publishing information, we must remember our own purpose and add our own website to the information. Link. The effect is good. We are a website construction company, so we often publish this information, which also brings us a lot of external links and may also have customers. And this information is usually included the next day.
5. Bookmark collection
I heard from many friends that bookmark collection can improve the external links of the website. I used to do it a lot. I didn’t know the effect at the time, so I didn’t do it. In the days to come, I will optimize the websites one by one. It's done.
6. Q&A platform
Although the review of the Q&A platform is now more strict, and one question and one answer is more troublesome and tedious to do, it is still very helpful for us to provide the weight of the website and increase the external links of the website. It is recommended that Baidu know and Sosou Q&A are two platforms. The information on these two platforms is searched by more people, and it is also more timely information. The number of people is larger than other Q&A platforms, and the quality is relatively high.
7. Friendly link platform
You can go to Baidu to download the friendly link platform. Now many webmasters have joined in the construction of the friendly link platform, which provides us with a resource for external links. We can publish information on the website, and many platforms have good collections. It was collected the day after it was posted.
8. Resource station, soft article release
A resource site is a website where we can publish information. We can add our own website link to the article. We can build our own website, or we can publish articles on other websites, such as A5, chinaz, Tuiyiyi, etc. These platforms are all fine. Baidu collects it very quickly, it can be said that it is collected in seconds. We need to have high-quality, original writing articles, and if they pass the review, they will be a good external link. Other websites may also directly reprint them, which will bring a certain number of external links. This is also one of the external link work I often do.
The above eight points are some of my experience in external optimization of jeans wholesale websites, and they are also the work that I will continue to do in 2011. When our website ranking declines, you have to think about whether the external links of the website have not been increased. Keep doing it. Without external links, the website is equivalent to having no vitality. If it stops moving forward, it may retreat. .
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