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SEO work is not just the work of one person. The success of many website optimization and subsequent maintenance often requires the strength of a team. But today we will focus on one part of SEO work - external link work. Many websites or SEO teams will have their own external link specialists to build external links. Some relatively large SEO teams often have a pair of external link specialists. So how do external link specialists do their own external link work?
Standardization of external link work in external link work
The standardization of external link work mainly includes the following aspects. The first is the breadth of external links; the basic quality of an external link specialist is to have a certain understanding of external links, what kind of external links are beneficial to rankings, and the breadth of external links. The second is URL standardization in external link work; URL standardization in external link work is important because URL normalization can concentrate the weight of the URL and also concentrate the weight of keywords on the web page. The third is to keep good records of external link work, which is also a reflection of the standardization of external link work, by recording the external links done every day. Then test the effectiveness of external links for a period of time, that is, how many external links have been successfully completed. Because it is not said that you have made an external link if you leave a URL elsewhere. In fact, it is not, because it can only be regarded as an external link after it is included. And by analyzing the records, we can discard the external link resources that are not easy to succeed, and then organize the external link resources, so as to achieve the efficiency of external link work in the future; one use of external link records is to assess the work of external link specialists. Quality is also an important indicator in the performance appraisal (KPI) of external link specialists.
The stability of the number of external links in external link work
Everyone who does SEO knows that the number of external links must maintain a steady increase, and there should be no short-term sudden increase or decrease in internal and external links, because such changes in external link data can trigger the external link cheating mechanism of search engines, and it is easy to be punished by search engines. So for the external link specialist mentioned above, it is necessary to record external links, which plays an important role in the stability of the number of external links. By recording, we allocate the number of external link indicators to the external link specialist every day, so as to ensure a steady increase in the number of external links.
Other things that external link specialists should pay attention to when working on external links
Finally, let’s talk about some knowledge about buying links, whether it is an open link or a black link. Of course I don't agree with buying black links, but I don't object to clear links. After all, it costs money to buy links. At the same time, some new sites are not suitable for buying some high-weight links, which will arouse the suspicion of search engines. For websites with some weight, buying external links is not a long-term solution. You can buy external links, but at the same time, you must strengthen the external links of the website. When the website has a better weight, you can stop buying links. How many links you want to buy depends on the website. Another problem with external links is sending external links in groups. The same principle is that when sending out external links in bulk, you need to control the number of external links. If you send too many external links in bulk, it will arouse search engine suspicion and be punished by search engines. Of course, how many external links a website can send in bulk depends on the website itself. You can send 10,000 external links in bulk to Sina. , it is good for Sina, but it is fatal for a new site. However, the quality of external links must also be ensured when sending out external links in bulk. You cannot create some junk external links. Such junk external links have little meaning. However, for these two tasks, SEO personnel generally do it in person, and external link specialists rarely do it, except for some external link specialists with good technical skills.
For an external link specialist, it is basically good to do the above-mentioned external link work. A qualified external link specialist needs to have the above external link skills and work attitude.
This article is original by tjseoer, the webmaster of Tianjin SEO Research Center ( www.tjseo365.com ). Reprinting is welcome. Please retain the copyright information for reprinting. Thank you!
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