As we all know, in the process of website optimization, the external links of the website represent the foundation of the website. External links play a very critical role in a website's search engine rankings and are also a core factor affecting website rankings. Building external links for a website has always been a trivial and arduous task for SEO workers. Finding external links is not difficult. The key lies in skills and whether you can persevere in the work, because SEO is by no means a job that can be achieved in ten and a half days.
The so-called external links refer to the links imported from other people's websites to your own website. They are like the blood of the Internet and can communicate with each other. If there are no links, the information in a certain field will be isolated. There are several forms of links, including hyperlinks, anchor text links, text links and image links. In the process of website optimization, hyperlinks and anchor text links are mainly used.
So how does website optimization usually measure the external links of the website? And I think we must first analyze these four factors.
1: Extensive external links
In the process of website optimization, it is most appropriate to regard website external links as interpersonal relationships. A person has a wide range of interpersonal relationships and a wide social circle in society. There are people who know him everywhere. It is conceivable that he must be famous in a certain field. For the same website, with extensive external links and websites from related industries pointing to it everywhere, search engines must think that the site is important and will therefore pay great attention to it.
2: The quality of external links
There is no doubt that the more external links to a website, the better, but the quality of external links is more important than quantity. I believe that many webmasters often find that the number of external links of competing websites is far less than that of their own website, but the ranking is better than their own website. This is enough to show that external links should not blindly pursue quantity, but should focus more on quality. I believe that many webmasters have encountered the phenomenon of unstable keyword rankings and sudden decrease in external links. Usually, some external links that search engines think are of little use and of low quality will be deleted regularly. This often causes the website to be in a critical state. Factors causing instability in word rankings. Usually high-quality external links will depend on factors such as the weight ratio of the other website and whether it has been demoted or punished by search engines.
Three: Related to external links
Of course, the wider the website’s external links, the better, but extensive does not mean excessive. Whether external links are relevant or not will directly affect the quality of search results. Website optimization is nothing more than hoping that the website will get more traffic from search engines, so as to maximize the conversion rate of these traffics. If a user sees your site page in a search engine by searching for a keyword that has nothing to do with your site, it is meaningless to get traffic. Instead, the search engine will use the user's habit of visiting the site and staying there. Time and other factors are used to evaluate the credibility of the website.
Four: Stability of external links
The so-called external link stability mainly depends on search engines paying more attention to "naturalness". If a website rapidly increases or decreases external links in a short period of time, this undoubtedly shows excessive optimization. Search engines will only think that there is suspicion of cheating, and the website will be punished by search engines. Therefore, the external links of the website should pay more attention to stability and continuous increase.
Of course, doing a good job in website external links is not a matter of a few words. All factors are closely related, so let us practice and understand it on the road of SEO! I apologize if the sentences are not very smooth. Please advise on any shortcomings. This article comes from the foreign trade website construction http://www.68160.com. Please keep it for reprinting, thank you!
Editor-in-Chief: Yangyang Author’s personal space for Shenzhen Foreign Trade Website Construction