Newbies to online promotion often ask questions: I am, how can I become a master of online promotion? It’s really hard to answer such a question, so we have to think about what is the difference between novices and experts in online promotion? Perhaps many people have thought that it all comes down to resources. Experts always have more resources than novices. Why is this? Many novices are eager for success and fail to understand that resources are a process of accumulation.
So, as a novice, what resources should I accumulate, how to accumulate them, and how long does it take to do it? Let’s talk about it head on:
1. What can be accumulated from online promotion?
What should webmasters accumulate when doing online promotion? In fact, there are many. Everyone is in different circles, knows different people, and comes into contact with different things, so the things accumulated are naturally different. However, the following points should be done by novices. :
1. ID, everyone knows that ID is the vest, the vest on major websites, forums, QQ accounts and other accounts, Weibo, etc. Maybe some people have said that this is not what the trolls do. I think no matter what kind of army it is, this is a necessary job for novices. And I believe that for online promotion practitioners, everyone will have a large number of IDs on their hands.
2. Points, what are points, are levels, which are the levels of all your IDs. I think everyone knows this. If your ID level in a forum or a website is not high enough, it will be quite difficult to do many things, such as going to the forum. When sending external links, the level is not enough and even the signature cannot be set.
3. Connections. I believe that having good connections can help everyone understand the effects of promotion. This is also what everyone hopes to pursue, so it goes without saying.
4. Media. The relationship between grassroots webmasters and the media should actually be closer. However, many webmasters lack confidence and always feel that the big media will ignore us, so they work on small websites on their own. Webmasters, technology editors, portal editors, etc. should all know something about it.
2. How to accumulate
1. ID, this can be accumulated slowly in everyone's daily work. For example, if you want to promote a forum today, then collect a list of forums you want to promote, and then register more than 10 accounts for each forum. Of course, many people have more than 10. After continuous trial and error, you can initially judge which forums are more effective, and then specifically promote these forums and register more vests. After a while, you look back and realize that you have so many IDs in your hand. The above mentioned forums, the same applies to other types of websites, such as Weibo, etc.;
2. Upgrade the level. A high-level vest will be more effective than 10 ordinary vests, so we will select the forums or websites that are most useful to us, and then slowly cultivate two or three high-level accounts. Here is Weibo. For example, the level of Weibo can be said to be the number of fans. Some people say that fans are just clouds, and I think a Weibo without fans is even more clouds, so try to use various methods to increase the number of your fans. The Internet Doctor said, A Weibo is a website that needs both users and content. For novices, increasing the number of fans on Weibo is as important as increasing the number of users on a website!
3. Network, expand your network in the Internet circle. This is an era of grouping for warmth. As a grassroots webmaster, it is very difficult to do promotion. Sometimes friends in the industry help to promote, and the number of website users will increase. Went up. Use Weibo, QQ groups, blogs, forums and other tools to get to know more people. For example, the public welfare training held by the forum gave many people a good opportunity to get to know each other. Students who signed up not only had the opportunity to interact with During the exchange with teacher Mou Changqing, you can also get to know 28 students in a training group.
4. Media, in fact, one thing that is more useful to us is to collect more email and other contact information of some media editors when publishing soft articles, so that they can be easily sent out when publishing news and articles. If you can have a good relationship with media reporters, editors or other people, many things will be easy to handle. The relationship with the media must go through a process, which means you need to get familiar with it over time.
3. Long-term persistence
The accumulation of online promotion resources is a long-term process and cannot be achieved in a short time. Many people hope that others will share more data resources and so on, but many other people’s resources will not be easily shared with you, and you will not be able to share some of them with you. It will definitely come in handy, so I’d better work hard step by step and slowly accumulate my own resources.
I have simply shared some with you above, and I would like to share my encouragement with all my colleagues in online promotion. I am not yet an expert, but I am accumulating my own resources step by step. Being able to meet you is also an accumulation for me!
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Thanks to Chen Chaobo for his contribution