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The first step in website construction is the choice of domain name and host. Generally speaking, the choice of domain name and host does not have a decisive impact on online marketing, but it has a certain promoting effect.
1. Several issues that need to be paid attention to when choosing a domain name.
1. You must use your own independent domain name.
For a website that wants to make a difference on the Internet, it is risky to use someone else's domain name. If you use someone else's domain name and the provider changes, all your hard work in building the website brand, website traffic, search rankings, etc. will be in vain. Therefore, it is recommended that companies or individuals pay attention to establishing their own independent domain names.
2. The domain name must be short and easy to remember.
Nowadays, popular domain names are generally composed of numbers and English letters. Therefore, it is recommended that users keep it short and easy to remember when registering a domain name.
3. Use of connectors.
Some companies consider English words when registering domain names. It is generally recommended to add one connector, but it is not recommended to add too many connectors.
4. The domain name can contain keywords or related vocabulary.
Generally on English websites, related words can be included when considering domain names. For example, books can be added when buying books.
For Chinese websites, you can use domain names that are related to or somewhat associated with corporate culture, products, services or brands. For example, baidu.com is associated with searches through its popularity and search results.
5. It is recommended that the domain name should end with .com.
Because there are so many types of domain names now, hundreds of domain names include international domain names, domestic domain names, regional domain names, industry domain names, etc. Therefore, it is recommended that the best choice for users is to choose the oldest and most traditional domain name.com.
6. Priority will be given to registered domain names and brands.
Brands are constantly being shaped, and companies always want to continue to grow and develop. Private brands only need to be short, easy for users to remember, and not difficult to pronounce. Such as google.com, ebay.com, baidu.com, etc.
7. After the domain name is determined, do not change it easily.
If an enterprise wants to build a website, it does not take a day or two. It usually needs to register the domain name first to facilitate the launch of the website in the future. When you encounter a good domain name, you must register it first, otherwise you will regret it if it is registered by others.
8. Problem with Chinese website.
There are currently two main forms of Chinese URLs: general URLs and Chinese domain names.
You need to have a plug-in to view through the website. Many Chinese domain names can be viewed directly in browsers above 7.0. The country is also vigorously promoting Chinese domain names, which is in line with the Internet habits of Chinese people. However, Chinese domain names are also a type of domain name and do not have any advantages over other domain names.
2. Selection of virtual host.
There are currently three main types of website space:
1. Virtual host--multiple websites share the resources of one server.
2. Independent server--a server has only one user and exclusive resources. Servers are divided into rental and hosting.
3. VPS host - multiple users share a server, but each user has independent permissions and independent resources.
Among the above three hosts, the most commonly used one is virtual host, mainly due to cost considerations. Generally, the price of a virtual host ranges from more than ten yuan to several thousand yuan per month. Free hosts currently on the market generally carry advertisements from service providers.
Generally, you need to consider the following points when choosing a virtual host:
1. Scripting language, database and other additional functions for website construction.
General scripting languages html, asp, aspx, php, databases currently on the market mainly use access or sql. Additional functions are mainly CGI, SSI, JAMIL, etc. So when choosing a virtual host, you can ask the website construction company or website production staff.
2. File transfer method.
If the website uploads web pages to the server, it should allow you to perform FTP uploads.
3. Traffic limit of website space
It is necessary to understand the monthly traffic limit of the virtual host provided by the service provider, and how to deal with excess traffic.
4. How about technical support?
You need to confirm the problem that technical support can help you solve.
5. Is the service stable?
You can use the virtual hosting function and reference websites provided by the service provider. You can choose different time periods to view these websites to see how the speed is? Stability also includes the company's service personnel, the company's operations, etc.
6. Risk prevention.
Is there anything to lose if you no longer want to use the service? If it is charged annually, how long before it expires will you be reminded to renew. If you are not satisfied with the virtual host you choose, will they change the virtual host for you for free?
7. The cost of virtual hosting.
Understand the service first, and then the cost. Don’t be attracted by the large capacity. The key is whether you can afford it.
It is not easy to find a good domain name registrar and web hosting service provider. Knowing the above information will help you understand the supplier.
Thank you Ruiyang for your contribution