At this time, most top-level domain names have been mined. For example, all 4-character domain names of .com have been registered, and a good top-level domain name containing English keywords is also very rare. So now the domain name field has entered a transition stage from shorter is better to SEO. Of course, this is not to say that short domain names are not good, but that it is expensive to obtain a short domain name nowadays.
Not to mention that TLDs can now be registered, such as .xxx, . and so on, and there are so many short domain names in China. I can tell you responsibly that the only ones that are truly valuable, apart from those that have been reserved or registered before different TLDs were opened for registration, are the earliest .com, .net, and .org. Why? Because from the perspective of user experience, these three domain names have the highest popularity and the best recognition. Unless you are doing business among people who understand technology, you have to consider whether creating a TLD domain name will cause the loss of potential users. You know, this is the very beginning of the entire sales process!
So how should you choose a good domain name?
First, you must clearly understand the purpose of the domain name. Whether it is to protect the trademark, to register it, to hang up the website, or to reflect the personality.
If it is to protect a trademark, then open any domain name registration site (such as fitseo), search for the domain name, select the ending of all domain names, and then register them all. If it's squatting, it's easy. Just scan the high-value domain names I just mentioned with software and grab the ones that drop. For this purpose, don't think that you can find precious domain names that others don't think of. If it is to reflect your personality and shape your personal image, then .PRo, .me, .tel, etc. domain names are waiting for you, so don’t bother with .com.
Secondly, if you want to launch a website and do business (including advertising), you must first find your target group. Is your target group accustomed to entering domain names in the address bar, or do they not even know where the address bar is? Is your target group geographically relevant? Are you going to let your target group browse as many pages as possible, or are you going to place an order as quickly as possible?
At this time, you need to consider the length of the domain name. It would be great if the entry point for novice users to enter a website is a search engine. Many people rely on navigation pages, bookmarks, recommendations, advertisements, links... At this time, okay, don't bother thinking about a short and good one. Remember, there is another domain name with keywords. Direct primary keyword service! What should you do if you encounter those advanced users? Easy to handle, two domain names, division of labor! One should be as short as possible, easy to remember, catchy, and to the point; one should contain the most competitive main traffic entry keywords as much as possible.
Of course, you can register .us, .co, uk, etc. depending on the region. Or if you have registered them all, protect them first. Especially if the domain name does not contain a majority of characters as a registered trademark, you have no choice but to do this if you want to avoid being snatched away by others, because generally only registered trademarks are easier to appeal in arbitration.
Okay, how to determine this keyword domain name?
1. Generally, you need to find out the main word keyword first, which is the one with the largest traffic source or the most intense advertising competition.
2. Then remove the words that search engines ignore, such as of, as, etc.
3. Select 4 word keywords (Google will consider domain names with more than 4 words as spam, which is contrary to our purpose). They can arrange and combine the most phrase keywords, such as: designer, handbags, fashion , these 3 word keywords can be arranged and combined to form 4 phrase keywords.
4. Connect them together without adding a hyphen - in the middle, and then enter google search. If google can automatically separate and recognize these words, then it is OK; if it cannot be recognized smoothly, then you need to use "-" to help Yes, use this only when needed.
5. See if anyone has signed up. If so, change the order of the words and repeat step 4. Google does not seem to insist on word order, and ordinary users may not use quotation marks to directly search for phrase keywords.
How to operate the dual domain name strategy?
1. First select a keyword domain name. This domain name will be used as the main domain name. That is, search engines such as Google will see this domain name, and users will also see this domain name.
2. Choose your favorite, which is best for users to recognize (do not include letters and numbers that are easily visually confused, such as 1 and l), best for memory (catchy and in line with the habitual pronunciation rules of the target group), and best for dissemination (don’t If the pronunciation is easily confused (for example, Chinese people generally have trouble with g and j, b and d), the most convenient way to input (as short as possible) is a domain name composed of ready-made independent words. Usually this is very troublesome, but this will not be used as the main domain name, so you can change it at will in the future. If possible, register both singular and plural.
3. Set a 301 redirect for this domain name to point to the main domain name, which is the keyword domain name. If you only do it abroad, you can use mask, so that when users visit the website, what they see in the address bar is the short domain name. However, it depends on whether the DNS of domestic domain name providers will provide this service. Moreover, the forward and redirect server IPs of large foreign domain name registrars, such as godaddy, enom, etc., have been blocked by gfw.
4. In a prominent position on your website, tell users that they can also use this easy-to-remember, short, and more friendly domain name to access this website.
5. If you want, you can register many such short domain names, and you can add more at will. However, if you have already used them, it is best not to discard them, because some users may have been using the original short domain names. If you change them, they may not be able to see them. Know. This also has an advantage, that is, if you have money in the future, you can buy a more powerful domain name. Haha, there is no need to change it, just 301 it. Because keyword domain names are always machine-friendly, and now the main source of users is search engines.
Finally, I want to say that although keyword domain names are very useful, on Google, there are also many websites that do not have keywords in their domain names, but have keywords in their title, path, and meta, and they rank higher. The domain name is only one link in the entire marketing process. Therefore, in the face of powerful opponents, comprehensive strength is the foundation.
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