Facing the increasingly fierce Internet competition environment, how can we, as small and medium-sized webmasters and grassroots webmasters, "stand out" in such competition? We do not have considerable financial, material and human resources like NetEase, Sina, and Sohu, and we do not have the maturity. With such broad network resources as the predecessors of Internet companies, is the road to success for us individual webmasters blocked? The answer is no! As long as there is market demand in the Internet, no matter how small the market is, it means opportunities, which means Individual webmasters can still achieve their own success in the struggle for hegemony. The way to success, my experience tells me, is to create the core competitiveness of your own website.
Building your own website's core competitiveness means that you can set up a "flag" in the fierce competition, allowing your website to stand out among many opponents and show its unique appeal, thus attracting more and more customers. Get more and more users, and then take advantage of the website's core competitiveness to cultivate loyal users, gradually accumulate and find a way of development of your own. Therefore, by using this development model, relying on core competitiveness, and with the webmaster's continuous experience summary and exploration and innovation, I believe that we will definitely get our own piece of cake in the Internet feast.
When it comes to building the core competitiveness of the website, I believe some webmasters may have thought about it but are not particularly clear about the method. Based on my conscious exploration, research and summary in the process of building the website for several years, combined with my own portal website and forum, this is Based on the website format, we have summarized four easy-to-use and effective methods, which we would like to share with you here.
The first method: Build website content with core competitiveness.
In the process of building a website, we often have a saying in the webmaster circle: "Content is king, external links are king." This shows the importance of content to a website. Therefore, in the process of website development, we need to pay attention to the construction of website content from the beginning. More content does not mean that it will be successful. Good content often brings success. For long-term development and future success, it is better for webmasters to calm down, set the positioning of the website, highlight the website’s specialized positioning in certain fields and aspects, and build and organize content around this center, so as to Build the website into a site with unique content advantages in this field, so that it can become the core competitiveness of attracting new users and retaining old users.
The second method: Build a forum atmosphere with core competitiveness.
For forum-type sites, the test for the webmaster is more focused on the webmaster’s operational wisdom. For a forum to be successful, it needs more and more users to accumulate and active forum vitality. To achieve this goal, the webmaster needs to carry out purposeful "operation" around this goal, which requires the use of forum activities, Various methods such as incentive activities are used to create the atmosphere of the forum, thereby cultivating a unique discussion and communication atmosphere of the forum, which has a very good effect on attracting new members and retaining old members.
The third method: Use technological advantages to build core competitiveness.
Some webmasters are technical and are particularly good at certain technologies. They can combine their technical expertise to create corresponding websites, such as various webmaster tools that are well known to webmasters, such as querying the website's PR value and indexing by major search engines. situation, backlink situation, etc., as long as these technologies are fully utilized to build a site with leading advantages in the industry, such as a query website with various practical functions designed for Chinese learners, etc., as long as the design details are paid attention to, Strengthen detailed functions and establish a leading advantage in the industry through promotion among target groups to achieve success.
The fourth method: Organize friends with knowledge and expertise in a certain field to station on the site.
For some sites that are highly professional and positioned in certain specialized fields, gaining more and more users in this field is crucial to future development. Therefore, how to attract them and retain them using core competencies is the first step and key to success. It is suggested that everyone can make full use of their own advantages. In addition to the webmaster himself, he can also invite some friends with professional knowledge in this field to station on the site, so as to establish his own characteristics by answering questions for users for free or providing other help. Become the core competitiveness of the website.
Of course, these are just some of my personal experiences and opinions summarized in the process of building a website. I have achieved certain success in my own forum site. I have accumulated popularity and put the development of the forum on a healthy track. I also have accumulated experience when building a portal site. experience, etc., I believe that with everyone’s communication and discussion, more mature and effective methods will inevitably be found by everyone. In short, one purpose is to give full play to our ingenuity and build the website into a website that can bring us success. platform.
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Author Feng Yu’s personal space