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About eight years ago, Web2.0 was mentioned when chatting with a friend. This was the first time I heard this term. I don’t remember how he explained this term at the time, but I only had one impression: This will be the major trend of the Internet in the future. After returning home, I immediately searched Baidu. When I saw that it didn't matter, I was immediately confused: a lot of technical terms that I didn't understand, and a series of comparative analyzes from different angles, explaining the difference between web2.0 and web1.0. I originally wanted to make up for it so that I could cheat with my friends later, but it seemed that I couldn't digest it for a while, so I had to give up.
Unexpectedly, it didn't take long for me to officially enter the Internet industry, and I was working on the most representative product in the web2.0 concept at that time: blogging. Looking back at this question that once made me dizzy, until now it seems that few people can answer it clearly, although there are more and more terminology explanations about it, and many celebrities in the industry have written articles on this issue. But why is everyone still confused?
Because the perspective of looking at the problem is different. Mr. Lu Xun once said that in the same "Dream of Red Mansions", what the Confucianists see is Yi, the Taoist sees lewdness, the gifted scholar sees lingering, the revolutionist sees Paiman, and the gossip sees The secrets of the palace. If we want to understand what web2.0 is, we must first think about the angle from which we need to analyze it. It is also a web 2.0 field. Venture capitalists see money, users see excitement, developers see technological revolution, and politicians see freedom of speech. What should website operators see?
First, let’s define an operator. What this refers to is the operation of the website, which is different from the operation of Internet companies. Website operation mainly refers to the work related to website operation and promotion with the fundamental purpose of completing various development indicators of the website. It mainly includes website traffic monitoring and analysis, target user behavior research, daily website updates and content editing, online marketing planning and promotion, etc. It is all work related to the later operation of the website in the online marketing system. Internet company operations fall within the scope of enterprise operations, and website operations are part of it.
Seeing this, many onlookers may have had their heads turned. Don't worry, don't worry, we have to define it first. Only when we have a common definition can we start discussion and analysis. The definition must be rigorous, otherwise it will inevitably be boring~ I will try to be more relaxed and lively later on, in line with Xiao Fei's usual writing style.
What should website operators see? You should only see content related to the operation of the website. You don’t need to care too much about other things, such as how to implement a certain latest web front-end technology, whether the people’s free speech will affect stability and unity, and whether it will become the original Destroyers of business models... People are not gods. They can take everything into consideration. People need to focus on thinking about a problem. If you are a website operator, you only need to consider: From an operational perspective, web2.0 and What are the essential differences between 1.0? When many operators answer this question, they like to use words like “interactivity” and “interaction” to define it. But when asked what these two words mean, they are often not very confident. Because these two are abstract words, it would take thousands of words to explain them.
After whetting everyone’s appetite for so long, the main course is finally here, and it’s this picture:
Web1.0 is content contributed by website staff, and Web2.0 is content contributed by website users.
Is it that simple? Oh No~ It’s not simple, it’s concise. It can’t have any abstract words.
Seeing this answer, the onlookers generally have two reactions:
1. Challenger. Think it is different from previous perceptions and start a debate.
2. The recipient. The sudden realization indicates agreement, but some people will have a small voice in their hearts: I have known this for a long time~
Frequently Asked Questions from Challengers:
Q: Web2.0 is such a complex thing. Your definition is obviously incomplete, so I think it is incorrect.
A: We analyze it from the perspective of website operation. If it is a comprehensive summary, it will not provide specific guidance. Of course, what this definition means for website operations will be discussed later.
Q: How can the forum be web2.0? It has appeared a long time ago!
A: Web2.0 is a concept, and concepts are proposed by people. The existence of facts can precede the formulation of concepts. For example, the sun has existed since ancient times, but it was only called "the sun" after the emergence of human civilization. This does not mean that the sun did not exist before this name appeared. From an operational perspective, the forum's main posts and replies are all posted by users and meet the definition requirements. Therefore, we believe that the forum is a pioneer of web 2.0, and the emergence of blogs catalyzed the introduction of this concept.
Q: (Mainly questions raised about various specific products)
A: (one-to-one answers for specific products)
…
(For this definition, if you have new questions, please ask them in the comments, I will think about them one by one and provide feedback)
Recipients are also divided into two categories, one is those who are truly touched and can take the initiative to think more deeply, and the other is the recipients who have "little voices in their hearts". The reason why there are such little voices is often because they will The definition is understood as a description of a phenomenon, but its guiding significance for operations has not yet been deeply understood.
Author of the article: Little Waste
Article source: Little Waste’s BLOG