A few days ago, a friend asked me to help look at his cosmetics website. The website has been in operation for almost 5 years, but the keyword ranking performance is still not very satisfactory. Here I will post the analysis process one after another.
This is a cosmetics wholesale website. I will not disclose the URL here. The analysis process is for reference only.
When optimizing any website, the first step to consider is to determine the target keywords.
There are two common mistakes in selecting target keywords:
First, the keyword competition is too fierce, and it takes a lot of time, energy, and even money to optimize it.
The second is to choose keywords with no search volume. Even if it can be optimized, it will be in vain without users searching.
When many companies that provide SEO optimization face customers who don't understand SEO, they often suggest optimizing some words with low difficulty and no search volume. The ranking may be optimized quickly. But it is useless to customers. If your company hires someone to optimize its website, you need to pay attention to this.
The following is a practical case analysis: How to determine the target keywords for the homepage of the website?
Website original title Title: Shanghai Cosmetics Wholesale Network_Cosmetics wholesale, Korean cosmetics wholesale, brand cosmetics wholesale, imported cosmetics wholesale, cosmetics wholesale market
The original title has 6 keywords. It is usually not recommended to have more than 4 keywords on the home page, because more keywords means more optimization time and energy is required. Generally, 1-3 is recommended. So we have to find a way to remove some. Let’s first analyze the search volume of these 6 keywords using the Baidu Index tool: http://index.baidu.com/
Search volume data:
Shanghai Cosmetics Wholesale Network is 0
Cosmetics wholesale ranks 215 on Baidu between 600-800, and ranks on the first page of Google
Korean cosmetics wholesale is about 150, ranked 61 on Baidu, and ranked on the first page of Google
Brand cosmetics wholesale is about 110, ranking 51 on Baidu, and ranking on the first page of Google
Imported cosmetics wholesale is ranked 52nd on Baidu and ranked third on Google.
The cosmetics wholesale market is about 160, Baidu ranks 158, and Google ranks second page
From the ranking data, the website ranking is good in Google, but slightly worse in Baidu.
The business of the target website is mainly wholesale, so the selection of keywords should start from the direction of wholesale. At the same time, a good title can attract more clicks. For a website title that uses underscores to connect keywords, it does not please search users.
Here we can combine the keywords we need to optimize into an attractive sentence. Because the search engine itself has the ability to segment words, it does not necessarily require keyword groups to distinguish.
We can form a title like this: Imported Korean Brand Cosmetics Wholesale – Shanghai Wholesale Network. In this way, many of the above keywords can be included. Secondly, users will know what your website is competing for as soon as they look at the title.
As for the word cosmetics wholesale market, its ranking performance in Baidu and Google is not that good, and the search user group targeted by this keyword is not so direct to the website's orders, so it was removed. When starting to optimize, we should focus on "imported cosmetics wholesale", "Korean cosmetics wholesale" and "brand cosmetics wholesale". These three relatively weak keywords will increase as the optimization time goes by. , will naturally bring the most competitive keyword "cosmetics wholesale".
The analysis of target keywords ends here and will be continued. . .
Original source: Dikgo blog http://www.dikgo.com/seo/71.html
Thank you yuanshaodi for your contribution