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Market research is a very important step for the operation of the website. Through market research, we can be more precise in formulating marketing strategies. This article uses a practical example to explain how to conduct market research based on my own experience.
Suppose there are three websites named A, B, and C, and there are two target keywords a and b. A is his own website, the keyword is a, B is the competitor's website, the keyword is b, C is the website that the customer wants to do, the keyword is of course b.
First, determine the target traffic: Use the Google AdWords tool to query keywords a and b in each time period. According to calculations, it can be found that the traffic of keyword b is about 56% of a. Keyword a is the author's own website, with a daily traffic of about 2,000 IPs, but keyword a brings 300 independent IPs per day, that is, 300 visitors. In this way, we can roughly calculate that ranking for keyword b can bring about 300IP × 56% = 168IP every day (keywords are ranked first in Google).
Secondly, calculate the monthly profit of competitor website B: You can roughly calculate the number of products sold every month by purchasing products on website B twice, once at the beginning of the month and once at the end of the month. You can roughly calculate it through the difference between the order numbers of the two. Number of products sold each month. Of course, the products here are daily mass consumer goods and are not very seasonal products. By calculation, website B sells about 300 products per month on average. Since the customer is also familiar with this product, he knows that the profit of each product is about 20 yuan. Finally, it is calculated that website B’s monthly profit is about 300 × 20 yuan/piece = 6,000 yuan.
Next, estimate the monthly profit of the client's website: There are two ways to do this. The first is by calculating the conversion rate, and the second is by calculating the traffic percentage. Since the website designs are different and the marketing plans are somewhat different, the conversion rates of different websites are different, but the values can be roughly estimated for the webmaster's reference. Through the Alexa ranking, we can find that the total traffic of website B is about 30% of the traffic of website A, which is 2000IP × 30% = 600IP. It was previously calculated that the daily traffic of keyword b of website C is 168 IP. Therefore, the traffic ratio of website C and website B is 168:600=0.28. Then the profit that keyword b brings to website C every month is 6000×0.28=1680 yuan.
Finally, to summarize other situations that have not been considered: It can be seen that website B has a lot of SEO problems that are not in place, the website usability is average, and the overall feeling is not grand enough. Therefore, website C has a good opportunity to surpass it. However, the above points only describe the investigation of one keyword. The website may contain multiple keywords, but the method is the same. It just needs to be investigated more deeply. However, a clear investigation of the main keyword of the website is equivalent to Half the battle is won.
Well, this article ends here for the time being. The above just gives you a general idea of market research. It is impossible for planners to be very precise. It is enough to know the general scope. If you conduct market research in advance, you can reduce the possibility that the website will not be profitable in the future. If you know the general situation through the survey, you can focus on the formulation and promotion of the website's marketing strategy.
I hope this article can bring some help to the webmaster. If you have any good ideas, you can contact me. This article comes from Shenzhen Website Construction, URL: http://www.zijiren.net . Reprinting is also welcome. Please keep the link for reprinting. Thank you. !
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