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What is an external link? External links refer to links imported from other websites to your own website (note: the links here include hyperlinks, URL links, anchor text links), and imported links are a very important process for website optimization. The quality of the imported links It directly determines the ranking of our website in search engines. If we want to rank high in Baidu search, what SEOER has to fight for is the quality and quantity of external links.
The job of SEOER is to allow optimized websites to have a better ranking in search engines for corresponding keyword searches. There is a popular saying in SEOER that on-site structure and content optimization are the foundation, and off-site external link construction is the key. Fuzhou SEO_Green Soft Article Planning will share its understanding of external links with all SEOERs:
one. Thoughts caused by the decrease in Baidu’s external links
I often see adjustment report analysis like "Baidu has a big update today, and the rankings of most websites have dropped" on the Internet, which I find very interesting! Website ranking is nothing more than the process of you going up and me going down. If your site goes down, my site will go up. Where does the logic of the ranking decline of most websites come from?
On February 24, an accidental mistake in the Baidu database caused many so-called SEOER experts to shout that Baidu’s algorithm had changed drastically and that some external links were useless; unfortunately, in the afternoon, the Baidu database returned to normal, and the external links of our website were basically the same. Back to normal, this external link incident has caused many SEOERs to think! How SEOER usually builds external links can stabilize the website ranking no matter how Baidu's algorithm changes, and even move forward every time Baidu ranking is updated.
two. A brief comment on the commonly used platforms for SEOER to publish external links: An SEOER has two main tasks every day: writing soft articles and making external links. So what are the channels for SEOER to do external links?
1. Exchange friendly links and external links: The best link source, webmasters all know, friendly links are the first external links.
2. BBS forum external links and signature external links: The favorite places for webmasters to go are A5, CHINAZ, IM286, SEOWHY, TUI18, 28TUI for website signatures. The forums leave external links, and the effect is good.
3. Blog or space external links: Third-party independent blogs may be a good place to post external links for soft articles. Not only can external links be retained, but the ranking of original articles may also be good, which is economical and economical. Friendly reminder: Never do external link optimization on Baidu Space, as it is extremely easy to be shut down by Baidu!
4. External links from article comments or blog message boards: This type of external links is simple and easy and can add a lot in a short time. However, many article comments or blog message boards are "nofollowed" and it is useless even if they are posted.
5. Reference external links for encyclopedia editing entries: including Baidu Encyclopedia, Interactive Encyclopedia, SOSO Encyclopedia, etc. There are relatively few external links that can be created, but the weight is quite high, especially the external links from Baidu Encyclopedia. Therefore, it is recommended to win by quality.
6. External links to knowledge and question-and-answer websites: including Baidu Knows, Ask Question, etc. The weight of such external links is also quite high, but if you do too many, your account may be blocked and the original external links left behind will be deleted, and what's more The author knows that too many websites left external links in a short period of time were K Baidu!
7. Classified information or business publishing platform: The place where commercial enterprises publish the most business information and external links, but many companies use group sending software. Developers of group sending software will also mention that group sending software can quickly improve website rankings when using their products. , but new sites and websites with low weight can easily be K-ed by Baidu using mass messaging software.
8. Soft text external links: Generally speaking, webmasters like to submit free external links to A5 CHINAZ, and articles can easily be reprinted. Of course, you can also pay to submit on websites such as Tencent and IT168.
three. Briefly describe the weight, relevance, and breadth of external links: A well-ranked website must have rich external links. Even if Baidu's algorithm changes drastically, the website will still be unstoppable, or even if the enemy retreats, we advance.
1. How to understand the weight of external links: Generally speaking, the weight of external links is related to the website's establishment time, PR value, Baidu's collection number, Baidu snapshot update time, Baidu's collection time of website information, etc. Personally, I feel that the speed with which Baidu collects website information is the core indicator for measuring the weight of a website's external links. Some websites can collect information in seconds, while others need the next day to be included; the same piece of reprinted information, Reprints from high-weighted websites can be included, but new sites (websites with lower weights) are basically not included by Baidu. Therefore, SEOER must choose high-weighted websites to publish when publishing external links.
2. How to understand the relevance of external links: If you are an SEOER who attends webmaster forums or SEO forums every day, doing external links is absolutely useful to improve your website, but if you are optimizing websites in other industries, you cannot just Create external links in webmaster-type forums. For example, if you are an SEO for an education and training corporate website, it is not enough to choose webmaster-type forums as the platform for publishing external links. Personally, I think you should create some industry-related external links, such as classification. Information education channels, training website forums, etc. The quality of these relevant external links is quite high. More importantly, the external links attached to these soft articles have commercial information conversion value, not just external links.
3. How to understand the breadth of external links: A website with stable rankings has extensive external links. It should have several blogs as external links, some as external links for knowledge and questions, some as soft articles with external links, and more. The main thing is to use a large number of forum messages for external links. Don’t put all the external links on one platform or one type of website. There should be diversity, so that changes in Baidu’s algorithm will not cause website rankings when Baidu updates. Significant changes.
The above is my personal understanding of external links. Every professional SEOER has its own external link release channel, and also has its own external link release ideas, forming a set of processes for creating external links by itself, and following its own path, so that Others say, as long as the website ranking improves.
This article is published by the webmaster of Fuzhou SEO_Green Soft Article Planning http://www.ruanwena.com/ . Thanks to CHINAZ Webmaster Home for its support!
Thanks to Mr. Gao for his contribution