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The website has not made any major changes for more than a year. It repeats the same thing every day: updates, promotions, and gradually the website gains a certain weight. In the end, although the weight of the homepage increased, it did not attract more traffic. Later, I learned from Teacher Mou Changqing’s blog that he pays great attention to data analysis in his promotion. From then on, Hexin also began to analyze my website through tools and data. After the final revision, the keyword breadth and ranking of the website on search engines improved a lot. Big improvement, I believe everyone is very familiar with the analysis tools I use.
Tool 1: Google Webmaster Tools
This tool is very entry-level for those of us who have just started building a website. I mainly use this place for troubleshooting, website performance, and websites on the Internet. The former can evaluate the effectiveness of the internal connections within the website and give us very reasonable HTML suggestions for the website. Website performance is the ability to calculate the loading speed of our website, thereby reminding us to remove unnecessary add-ons on the website and improve user experience. Websites on the Internet can give suggestions on the overall link structure of the website. Here we can clearly see which of the links we promoted before actually have a linking effect, which makes it unnecessary for us to do some Western external link promotion that has no back-link effect. Improve work efficiency.
Tool 2: Baidu index tool combined with weight query tool
These two tools are really efficient to use. First of all, there will be competing websites for the valuable keywords we all work on now. Then we must analyze our competitors. Only by knowing ourselves and the enemy can we win every battle. In the past, we mainly used webmaster tools to analyze the opponent's title, keWord, description, external link structure and inclusion, etc. However, we did not know what keywords the opponent also imported traffic through. Then at this time, I use the Baidu weight tool to query the information of competing websites to obtain their main related keywords. Combined with the Baidu index tool, we can dig out the most valuable keywords in the website we want to build, so as to clearly position it. Because for ranking websites, no matter how good the ranking is, if there is no search volume, it will be in vain.
Tool 3: Webmaster Toolbox, check out the Webmaster Toolbox
It is a data query tool that everyone is very familiar with. I mainly use the data inside to analyze the external links and inclusion changes of my website. In this way, you can have a better grasp of the data changes of your website in search engines and implement corresponding response strategies.
Another tool is to list the data yourself for comparative analysis. The statistical results are more about getting the results we want through these data. Through the analysis of some of the above tools, I re-adjusted the layout of the website. After a period of maintenance, the weight index of the website has been Rising, the optimization efficiency and effect have been greatly improved compared to before. I hope this will be helpful to everyone.
Please indicate the source when reprinting: www.laoren.cn (老人网). Reasonable use of analysis tools for website optimization can make our optimization work more effective with half the effort.
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