Nowadays, there are more and more friends who are learning about optimization. Of course, I may not even be counted among them. I am just here to introduce some of my relevant experience in doing websites in the past two years. Please don’t talk too much. Of course, I also hope that more Friends join me to share and communicate. I have been running a medical website for the past two years. During this period, I did editing, promotion, optimization, including website planning, and encountered many, many problems during this period. I am writing these words today because I hope to share some of my relevant experiences in the past two years. I think it will be more or less useful for some friends. First of all, I have to express some of my opinions here. I think optimization itself is transformed from editorial promotion. Therefore, in the following text, I will elaborate on everything from editing and promotion to optimization.
1. Editing: Editing is a very real job. Many people think that writing articles is very simple, but it is not. First of all, the editor must have an understanding of the industry when writing articles, so that he can know what articles to write, but how to write a good article is another big problem. I think that as a qualified editor, you must first think about the purpose of the article you write and what effect it has? In our medical industry, there are several points that need to be noted. First, we must consider from the perspective of patients what kind of articles they will read and what kind of titles they will search for. The second point is the issue of article quality. , this is related to the process of your understanding of the industry, so you must fully understand the information of this industry while constantly writing articles, including paying attention to relevant hot information. The final point is that it is a problem for search engines and user experience. The title should be based on a user's search habit. The distribution of keywords is also related to the ranking of articles, including the role of relevant links in the article. This All are directly related to the crucial key to being a qualified editor.
2. Promotion: In the eyes of many people, they cannot see the real role of promotion. In fact, promotion is a very important job. The weight and ranking of a website are directly related to promotion. Promotion is not just for promotion, but more directly for external marketing. So, what should we pay attention to when promoting externally? Here are a few points to introduce. First, when we conduct external promotion for medical websites, the same is true. First of all, we must have a few basic concepts in mind, that is, what effect should my promotion achieve to be effective? We also don’t want to limit ourselves to certain platforms, as long as they are available. Needless to say, everyone knows the role of external links, attracting spiders, increasing weight, and even more powerful ones are direct marketing. The external anchor text is targeted to increase the weight of certain addresses or keywords on the website itself. I won’t introduce too many detailed methods or methods, because this requires you to explore slowly by yourself, which is conducive to your own growth. Of course, we cannot be limited to a certain method. As the old saying goes, there are many methods. You must use the method you want to determine what effect you can achieve.
3. Optimization: Optimization can be divided into internal and external aspects, which means that it includes editing and promotion work. Of course, there are also more powerful optimization masters and program artists. Let me clarify, I don't know programming or art, I only know a little bit. Program optimization is actually what is said on the Internet now, but from my point of view, the most important thing is first, the structure of the website, and then the second one is the simplicity and impressiveness of the page, and there should be no dead links. are some basic ones. Internally, we start with the editor. The internal link support provided by the editor while writing the article is very important. This is related to the overall weight of the website. There is also the most important internal issue, which is the writing of titles, keywords, and descriptions of website columns. This is very important. Analysis in this area requires your own analysis of relevant data. Externally, it is a matter of promotion. If you want to increase the weight of the website, external promotion is essential. That is what I said earlier, the support of external links and the promotion of target keywords will increase the weight.
The above content is a brief introduction I made. I can’t tell you the details at once, but I know it very well, and some of the website operations I have been doing are relatively successful. I now also hope that my team can edit, promote, and optimize, and I am personally strengthening the training of the team in this aspect. I hope that everyone can continue to learn, and anyone can stand alone. . Some friends may not agree with my approach, and I hope you can guide me on some good practices. I hope that in this era of e-commerce, everyone will have a new understanding and communication.
I wrote a little bit today, but I didn’t write it in detail. It was mainly about some awareness of consciousness. I didn’t write it in detail about the specific operations. I’m sorry. I would like to recommend www.csfck.com , a Changsha gynecological online consultation website that I plan to revise. If it is reproduced, please indicate the source. Thank you for your cooperation!
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