After I gave up the Alimama Advertising Alliance, I enabled Baidu Alliance advertising on Songsong Software Station and Weibo. Below, Lu Songsong compares the Baidu Alliance and Google AdSense through his own experience of using the two alliances in the past six months.
Baidu Alliance and Google AdSense are the most commonly used website advertising alliances for small and medium-sized websites in China. Although Google's keyword advertising (AdWords) business is at a disadvantage compared to Baidu's promotion, Google AdSense has an absolute advantage over Baidu Alliance and gives alliance websites The high share ratio has won the favor of the majority of small and medium-sized websites. The display rate of AdSense is very high, but the click-through rate is very low.
1: Income comparison
This is the question that everyone is most concerned about. Which one has the highest income, Baidu Alliance or Google AdSense? After testing, for the same location, the same traffic, and the same clicks, due to the good match between AdSense ads and web page content, and the settlement in US dollars, the website income will be slightly higher than that of the Baidu Alliance even if the click unit price is low. However, Baidu theme promotion will not easily take users away from your website, but for a long period of time, users may click only one advertisement. Because AdSense's settlement requirements are relatively high, many small webmasters fail to meet the settlement requirements within a year. Many commentators on Lu Songsong's blog reported that AdSense ads are basically just decorations.
2: Comparison of payment starting points
The payment starting points for Baidu Alliance and Google AdSense are almost the same. You can pay for a minimum of 100 yuan. Baidu payment is more convenient. Payment is made on the 15th of every month and is directly transferred to the bank card you set up. It is very convenient. Google AdSense pays for a minimum of 100 US dollars. , settlement and payment will begin after the 25th of each month. The payment methods include check collection, Western Union, electronic transfer, etc. I have always used check collection to collect money. It takes about 60 days from applying for withdrawal to getting the cash, which is very slow. It is recommended to use Western Union remittance method, which is convenient and fast.
3: Tax deduction comparison
Baidu Alliance will withhold personal income tax in accordance with the "Personal Income Tax Law". The deduction method is (personal service income tax payable = (income - deduction number) × tax rate). For example, when your website advertising income is 100 yuan, the tax payable = (1000 -800) × 20% (tax rate) = 40 yuan. When the income is 3,000 yuan, the tax payable = (3000-800) × 20% = 440 yuan, and so on. AdSense will not withhold taxes for users outside the United States.
4: Comparison of application methods
The two application methods are basically the same. The domain name must be used for at least half a year. Of course, you can also apply for other domain names for more than half a year and then apply it to the new site. But if it is a new site, the chances of applying for the Baidu Alliance are very small, and you need to wait. Moreover, applying for the Baidu Alliance requires website registration, name, bank card information, and certain requirements for the Alexa ranking of the website.
Baidu Union application: http://union.baidu.com
Google AdSense application address: https://www.google.com/adsense
5: Comparison of banning cheating
In the early stages of development, Baidu Alliance turned a blind eye to cheating, which caused many cheating websites to turn to Baidu Alliance, which reduced the traffic quality of Baidu Alliance and made publishers reluctant to place ads on alliance websites.
The policy of AdSense is that once a user cheats, the account of the cheating website will be deactivated for life. This almost harsh review and monitoring of website publishers fully protects the interests of advertisers and also increases the overall traffic of affiliate websites. This strict system has not only won the favor of advertisers, but also won the favor of small and medium-sized websites, because affiliate websites can get higher shares.
Alimama, on the other hand, is full of cheating websites that are driving traffic and has basically been eliminated. This is one of the reasons why Lu Songsong’s blog gave up on the Alimama Advertising Alliance.
FAQ: Can Google AdSense and Baidu Alliance coexist?
There are rumors that Baidu will be less effective in including AdSense-only websites. Just in case, you can place Baidu affiliate ads on some pages to eliminate this possibility. For example, place Baidu affiliate ads in places with low click-through rates, such as at the top. Banner section.
For original articles, please indicate that they were reprinted from Lu Songsong’s blog. The address of this article is: http://www.lusongsong.com/reed/300.html