SEO, a very popular word nowadays, a word that can change the fate of a website, is now slowly becoming popular in China. Today Xiao Han would like to express some views on the development of SEO and encourage everyone.
Looking at the development of SEO in China, it has generally gone through several stages. Starting from the early 2002, there have been people in China getting involved in the field of SEO, but of course they may not have this name yet. From 2003 to 2005, domestic SP was booming, and some webmasters used search engine ranking technology to make huge profits. Domestic SEO also gradually developed, and SEO training represented by Wang Tong also emerged rapidly. By the establishment of Dianshi Interactive in 2006, it led the rapid development of the domestic SEO industry. The four founders were immersed in the front line of SEO, had very rich practical experience, and had deep and thorough insights into various possible problems. , in line with international SEO, showing the latest research results of foreign SEO on the same frequency, bringing fresh nutritional knowledge to domestic SEO. The emergence of SEOWHY in 2008 made a significant contribution to the popularity of domestic SEO.
From the early SEO practices, there are mainly the following stages:
1. Keyword stuffing, bridge pages and other methods can easily obtain rankings.
2. Title, META keyword distribution, keyword density, external links and other means.
3. Enrich the content, build internal links, import external links, etc. to achieve the ranking of popular keywords on the homepage.
4. Long-tail keyword optimization for the entire site
5. Construction of marketing brand website
So far, SEO has developed rapidly, and the market has become somewhat chaotic. In terms of search engines, the requirements for websites are getting higher and higher. In particular, Baidu, the leader of Chinese search engines, has become more and more strict in reviewing websites. It is no longer that simple to get a good ranking, and we have realized that what we ultimately want to do is online marketing, and SEO is just a high-return and low-cost means of online marketing.
Regarding the current situation of SEO and national conditions, we can't help but have concerns. It is increasingly unreliable to rely solely on search engines to make a living. How we seek breakthroughs and development has become a hot topic among webmasters nowadays. Some friends who have mastered certain skills slowly transitioned to overall online marketing or started their own e-commerce. But does SEO really have no development prospects? Is it still necessary to learn SEO? Friends who have just entered this industry may have such problems when they read relevant articles on the Internet. Today I will discuss this topic with you with these questions.
In fact, I also expressed some opinions in the article "How to Systematically Learn SEO". In Xiao Han's view, SEO is still a promising industry. It is necessary for us novices or veterans to study and study in depth. Of course, SEO will continue to upgrade with the development of the Internet. As long as search engines exist, SEO will always be the most cost-effective way of online marketing. We must learn not only the basic skills of SEO, but also SEO thinking, and then infuse it into the overall process of online marketing.
The development of SEO will gradually become brand-oriented. We must learn to use SEO thinking to build brand websites. On the search results page, 80% of the traffic will be occupied by brand websites. I know that everyone wants to do something big. As a grassroots webmaster, we all hope to have a big website with our own brand. But we must understand that a tall building cannot rise from the ground. It must be based on a solid foundation to be stable. .
What can you do if you learn SEO well? How does it help our network career? First of all, in the process of learning SEO, you will quickly master the basic knowledge of the Internet, and develop your keen sense of Internet information. At the same time, through a lot of practice, you will enhance your hands-on ability and execution ability. SEO is a systematic project. From learning SEO to being able to coordinate and plan the marketing strategies of multiple websites in the later period, individuals can get all-round training, including various comprehensive abilities, such as: basic WEB technology and data analysis capabilities. , article editing ability, strategic planning ability, market insight, etc.
Although Internet marketing or SEO work requires teamwork to complete the work efficiently, a team always needs a leader. The abilities I mentioned above are what an Internet marketing team leader needs to master. Okay, believe in yourself, start from now on, and immediately enter the systematic learning process of SEO.
Author: Xiao Han Source: http://www.xiaohan86.com/2011031083.html Please indicate the source for reprinting. .
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