I have been optimizing websites for small and medium-sized enterprises for about a year. Looking back, I feel that my development has encountered a bottleneck. And as more and more people enter this industry, I also feel the pressure to survive. After all, it is not easy to find a job in today's society, but I always feel that I am still young and still have to give it a try. Recently I have been thinking about SEO career Where should the personnel go? Before I talk about my own opinions, let’s take a look at the opinions of some netizens that I have seen recently!
Netizen 1: At present, the base of domestic SEO personnel is not large, and unlike those technical SEO personnel abroad, many are just familiar with how to operate, not to mention in-depth study. The salary here in Shenzhen is only more than 2,000 a month, which is determined by the technical level.
Netizen 2: Those who really do SEO are all webmasters or site editors, etc. The company is pure nonsense.
Netizen 3: I work in SEO, and the salary in this field is generally not high. My prospects are all in the field of online promotion or online editing! The income is about 2500-4000, it depends on your ability!
Netizen 4: SEO is part of the entire website construction and promotion. If you focus on this field, you are finished. You must develop in an all-round way and master more knowledge. As foreign search engines pay more and more attention to the content and quality of the website, and domestic search engines pay more and more attention to money, pure SEO is bound to decline. It is the kingly way to make good plans to make content the king.
Netizen 5: In fact, there are many paths for search engine optimizers. As long as you follow the right path, you can do many things. There may be gray methods, but this is common in many companies. Apply it according to the situation, use it in moderation and with caution. If you start from If you take the right route at the beginning, you will find that although it is difficult at the beginning, the road will indeed become wider and wider later.
Through the feedback from the above netizens, I can't help but ask myself, where is my development path? I have been in a downturn recently, both emotionally and at work. It feels very uncomfortable, as if I have no goals and direction all of a sudden. But after all, people still have to live and develop, especially a young person. Through the recent summary, let me talk about some of my views and development trends of SEO practitioners.
We know that there are more and more SEO practitioners now, especially Baidu does not want all sites to be optimized, so how much money does Baidu make? At noon, I heard a colleague of mine say that he went to Baidu for an interview a few days ago. Baidu is now urgently recruiting anti-SEO. There are hundreds of people competing for one position. Is it possible that our optimizers will face extinction soon? And one thing that everyone knows well is that optimization is now in the decline stage. Baidu is constantly deleting external links. Now it is becoming more and more difficult to fix external links, so we have to think about finding another way out. . So what can we SEOers do? First of all, you can move to various manager levels, such as product manager, marketing manager or operations manager; maybe many people don’t understand why SEOers can become product managers? This is analyzed from the perspective of industry characteristics, because SEOers generally know the needs of customers best, and they know enough competitor websites, so they can look at more products. SEO is just a short term from the product perspective. In the product cycle, there must be a cycle for calculating search engine optimization. If you spend every day in search engine optimization, the product will be finished, which proves that SEO has also failed. Look at how many people have lost their jobs recently. In fact, the principle is the same. For those who transfer to marketing managers, it is considered the best destination for SEO personnel. SEM is more influential than SEO, but it will not last long, because the entire Internet marketing budget in many companies is less than 5%, and most of it still lies in Traditional marketing channels. If you become an operations manager, it will be a treasure. Many people think that operations have nothing to do with them. Think about how much of your link support is obtained by operations personnel, and how your incoming traffic is converted, whether it is advertising or Membership, membership effects, etc., once you reach this point, you can go further.
The method mentioned above is still making wedding clothes for others. In short, it is working for others. Then the second way out for SEO practitioners is to form a team to provide SEO services for small and medium-sized enterprises. Although competition in this industry is relatively high, and the services and prices provided by various companies vary, the market is not yet completely saturated. There is room for development. You can enter at a relatively low price relative to the market and earn a sum of money to reserve for future development. This is not a long-term solution, because doing OEM work for others is very painful, and the time span is long, so you cannot make a lot of money. You must know how to quit at the appropriate time and find another way out.
The third way is to do training. There are not many well-known trainings now, and there will be more and more practitioners in this industry, which will naturally create a huge training market. So training naturally requires you to have a certain level and cases to present. Students should look at it, otherwise it would be difficult to provide training without being well-known. But if you know a little about the secrets, then this industry is also very profitable. It is not a good way to enter at a low price. You must make students feel that they are worth their money, otherwise it will be difficult to gain respect from everyone.
The fourth way to develop SEO is to run your own projects. This is the way to long-term development. Although running projects in the early stage is not easy, it will be a lifelong career for you. There are many ways to operate a project. For example, you can sell products, act as a shopping guide, or combine physical and online operations. In short, it is best to find the way that suits you. Although there are countless articles and posts on the website about SEO, many of them cannot give you reliable information. Instead, they make people wonder which company is right, thus affecting our judgment. SEO practitioners must be clear about their own development direction, otherwise it will be difficult to gain a foothold in the future, and they will have a hard life on the road of outsourcing.
What is the prospect of doing SEO now? Some people say that youth has unlimited prospects; others say that the winter of SEO is coming; and some say that SEOERs are changing careers one after another. In fact, I have always believed that nothing is absolute. Only when you truly experience it can you understand the taste. There is no right or wrong. Only your own judgment and your own ideas are the most useful. With the development of online marketing, search engines are becoming more and more "smart", and the disadvantages of SEO are becoming more and more obvious. However, in the long run, SEO still has certain market potential, as long as we do not have a speculative mentality. And with the development of the industry, as everyone's understanding gradually deepens, I think the future development of SEO must be bright, and the development directions are also diverse. The key is to think and grasp it yourself. Life is short. Where to go is all in your own control!
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