In many cases, personal websites are highly dependent on search engines. To obtain a large number of visits, it depends on how solid the webmaster's SEO optimization skills are. For webmasters whose skills are not strong enough, it will be difficult to maintain the ranking of the website within a stable range, which will lead to the website's traffic increasing and decreasing, making it appear unstable. Here, based on my personal experience, the author will talk about some personal views on SEO with novice webmasters who have just entered the SEO threshold.
SEO before building a website
Before building a website, novice webmasters should confirm the type of website they are building and analyze the direct or indirect competitors of the website. What novice webmasters should know is the number of external links of competitors, degree of originality, PR value, snapshot time and Baidu weight. These data can be found through some webmaster tools such as Aizhan. Only by understanding these can novice webmasters rank their websites at the top.
Before building a website, you should determine what your keywords are and how competitive they are. Generally speaking, it is not suitable for novice webmasters to choose some popular keywords. Instead, they should choose some relatively less popular keywords. After confirming the keywords, you should write the title and description of the website based on the confirmed keywords. Remember to be cautious, because once the title and description are written, they should not be changed, otherwise it will directly affect the SEO effect.
In addition, novice webmasters should choose a stable IDC operator before building a website. A stable operator is the foundation of SEO. Don't have a situation where the website cannot be opened every three days, otherwise it will only lead to being punished by search engines, ranging from a reduction in authority to a K station in severe cases. However, the SEO skills of novice webmasters are not However, hard work will not bring you much results, so you should be careful when choosing a server. For example, the author's Ku90 community chose Western Digital, the top-ranked IDC operator in the country.
SEO optimization after website building
After building the website, you have to start promoting it. This stage of work is very important, especially for novice webmasters, who must be careful and not be careless. When SEO skills are not strong, I strongly recommend that webmasters insist on updating original content every day. In my opinion, pseudo-original content is not advisable because pseudo-original content has poor readability and can only be seen by search engines. , users will feel very uncomfortable, so it is best not to use pseudo-original articles for websites that want to operate for a long time and accumulate popularity. According to the author's experience, originality plays a great role in improving Baidu rankings. The author's Ku90 community insisted on regularly updating original content every day without building an external link in the early stages of building the website. One key ranking with a Baidu index of 100 was ranked third on the homepage, which shows how powerful originality is for a website. .
In the three months before building a website, you must insist on being 100% original in order to significantly improve the SEO effect of novice webmasters. The author's Ku90 community was not very cautious in the early stages of building the website, so it published a novel as an original work in the community, which resulted in Baidu delegating rights and keywords being banned. Therefore, for novice webmasters, insisting on 100% originality has become an inevitable task.
For novice webmasters who do not have strong SEO skills, the SEO work they can do is mainly in two aspects: originality and external links. For new websites, Baidu will give the website a certain assessment time, usually one to three months. The author advises novice webmasters to carry out original work and external links to the end. In the initial SEO work, they will not achieve outstanding results. They must not do SEO work with too much enthusiasm, otherwise they will only suffer losses for their own websites. Moreover, novice webmasters need to pay attention to the fact that external links and original work must be regular and scheduled. Websites are just like people, they should eat regularly.
After webmasters insist on it for a period of time, they will see certain effects. At this time, they should pay close attention to the changes in external links. Do not let it decrease, nor let it grow too fast. Remember that it must be regular. The author's Ku90 community was once demoted due to the decreasing number of external links. It is not easy for novice webmasters to achieve a little success, so they must be cautious.
SEO optimization summary
Webmasters must develop the habit of regularly summarizing the results of SEO work. Summarize it every week or every month to see what work the webmasters have done, what successes they have achieved, or to summarize and learn from failures. lesson. Only in this way can novice webmasters transform from novices to veterans, and SEO skills can be continuously improved. Okay, this is the end of my chat with webmasters. If you are interested, you can add me on QQ to communicate. My QQ: 251540417. Here, the author strongly urges reprinters to bring links when reprinting. Being a webmaster is really hard and respect the fruits of other people's work. This article was first published by A5, cool 90 community http://bbs.coo90.com , please bring a link when reprinting. The author would like to deeply thank everyone for your support!
Editor in charge: Yangyang author hry's personal space