Regarding medical online marketing, as well as the current reality in hospitals, I am here to analyze some relevant situations starting from the hospital itself. Now, here I will talk about some things about website traffic. At present, the mainstream search engine we face in China is Baidu. For Baidu, the fastest effective one is Baidu bidding. For Baidu bidding, I will Let me briefly talk about some of my relevant opinions, because I am really not familiar with SEM. In fact, Baidu bidding is the closest to the company's efforts and returns in a short period of time. If you want to get full returns after your efforts, you must analyze the target user group. Only if you know the user's search habits, and more importantly, Filter the words that users often like to search, and determine that users searching for certain words will generate consultation conversations and go to the hospital for treatment. So this piece is directly connected. Therefore, among them, we need to conduct a specific analysis based on many aspects to determine the words that can directly bring us benefits. So how to operate natural search? Below, I have made a relevant and specific analysis.
I will start with the website construction here. Let’s take the website Cervical Disease Network as an example. First, in the early days of building the website, we need to get a preliminary understanding, which is to understand some relevant knowledge about the cervix, and then target the competitors. Conduct a profound analysis. The analysis mentioned here is not only the structure of the website, but more importantly, the layout, including some optimization things, and systematic organization.
Then design based on the specific situation of the hospital itself. In terms of website construction, what we want to highlight is a value that exists in the hospital, that is, the characteristics of the hospital. It is not limited to the hospital environment, but we can package and feature the experts and technology as well as the hospital's services. Because this will attract more people’s attention to a certain extent, thereby achieving a word-of-mouth marketing effect. Medical websites are no different than other websites. First of all, trust must be greatly strengthened.
This is actually just like making friends. The first time I hear you are good, or I accidentally see you, you look good from the outside. The second time I see you, I get to know you a little bit, and find that you are worthy. After having a full understanding for the first time, you have been affirmed. Building a website is nothing more than that. Therefore, when it comes to user experience, we must be rigorous and take good care of it. Here is just a superficial introduction to website construction.
When the website construction is completed and the website is officially launched, how should we operate it and achieve the expected results? First of all, when the website is online and has not been included, we can make some optimizations, such as changing the homepage and channels of the website to Add keywords, titles, and descriptions to each column page, and perform targeted optimization. Of course, there is indeed a lot of knowledge in choosing keywords. It must not only be large in user searches, but also small in competition, and also suitable for yourself. I won’t go into too much detail on keyword selection here, as this requires a lot of data analysis to get. Now it can be said that after the website is online, it is a matter of editorial promotion. We have all heard the saying "content is king, external links are king". Substantial content is the core key of a website, and continuous promotion is Regarding an important key to ranking, neither of them can be relaxed.
Therefore, when the website is online, we must not only continuously update the content, but also continue to promote it. So I must say here that since promotion and editing are inseparable, in the later development, we will gradually integrate editing and promotion. Of course, in the early period, we will conduct a systematic training and editing direction. Above, we mainly need to pay attention to several aspects. The first is that the article title, that is, the selection of keywords, must conform to the user's search habits and avoid competition with words with high weight and high traffic. The second is the distribution of keywords and the problem of internal linking. These are directly related to the ranking of the article and the traffic it directly brings. What is the concept of promotion? Promotion is to optimize and promote target keywords and promote updated articles in order to obtain good rankings, so as to obtain high traffic and final consultation and correction.
The above are just some of my personal simple views, and they are also some of the methods I have been using to run medical websites. Although they are not very successful, they have achieved some success. There are many experts, please give me some guidance. Here, I would like to recommend my new website, Cervical Disease Network www.gongjing91.com. If a friend reprints it, please indicate the source.
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