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As the old saying goes, "Failure is the mother of success." It is important to learn from failures. Even if this failure belongs to others, it can be used as a reference for yourself to avoid detours in the future. The following seven Internet marketing tips are what I have summarized from trials and failures. I hope they can be helpful to everyone.
1. Don’t brag about yourself.
This is especially important on e-commerce websites. It is useless for you to say that your products are good and your services are great. Customers will not place an order just because of your one-sided words. In TV commercials, people who buy a mobile phone and get a bunch of diamonds for free know how to produce a bunch of certificates, although the authenticity of the certificates is open to question. But at least it's much better than your empty talk. Here, I am not telling you to forge certificates, but at least you have to let a third party speak for you, so that it is reliable. On the premise of ensuring the quality of your products and services, you might as well find some happy customers to write you a thank-you letter, or ask them to add a link to your website. I wrote an article some time ago: How important are customer reviews? You can take a look. The correct use of customer reviews also has a great effect on sales.
2. Not everyone will buy it
When I first started getting into e-commerce, I always wanted to do my best to turn every visitor into a customer. I think that as a good marketer, I should make the conversion rate 100%. But I later discovered that this was impossible.
People read news online far more than they buy things, and 99% of people don’t plan to buy anything online.
Does that mean you should ignore 99% of your visitors and only serve 1%? Of course not! In this case, you should do the following two things:
① Help them make choices and tell them what is their best choice, but they should avoid exaggerating for the sake of sales and try to speak objectively and with facts.
②Ask for their contact information (so you can slowly win their trust and facilitate future sales). If you don’t leave their contact information, you may never run into them.
A good way to achieve the above two goals at the same time is to put the download address of a buying guide in a conspicuous place on the website, but you must enter your email (mobile phone number) before you can download it. If you are an interior designer, even better, you can write a white paper on interior design.
3. Use blogs to drive conversions
If you have a blog, many people will read your articles every day. Most people definitely don’t know you, and they usually leave after reading something. Seeing this, do you think you should do something?
Let’s go back to our interior designer example. For example, you wrote an article "How to choose the color of your furniture" and posted it on your blog. Many people read this article every day. At the end of the article, you should add this sentence: "Do you need interior design advice? Please call xxx.xxx and I will provide you with a 30-minute free consultation." It's free. This is the key. My tests show that about 17% of people will call or send emails for consultation.
4. The ultimate question
A few years ago I read a book about how to measure customer satisfaction. One of the questions is: "Is it possible for you to recommend our services and products to your friends and colleagues?" Now we regularly ask our customers the same question.
5. Physical gifts are better than electronic gifts
You should often see some websites offering free e-books and e-reports to obtain the contact information of visitors. Although this method is good, if you want to increase the number of people willing to leave information by 2-3 times, you have to give away physical gifts. It can be a magazine, a DVD, CD or a small gift. If your profit margin is good, you can try it.
6. Don’t give up too quickly
Some people tried email marketing for two weeks and found that it had no effect, so they switched to SEO. Then they felt that the effect of SEO was too slow. They heard that social media marketing was good, but they went there again. Two weeks later, he felt that it had no effect, and then concluded that he was not suitable for doing business on the Internet. This phenomenon is not uncommon, and too many such people have tortured themselves like this.
Marketing takes time because few people will buy from you the first time they see your marketing message. You need to constantly remind them that you exist and that you are the one who can help them. When they are ready, they will buy your stuff naturally without you having to ask.
Persistence is a must. If you persist for a year and still have no effect, you can change your strategy at this time. But if you've only tried it for two weeks, it just doesn't make sense.
Author: Dikgo | http://www.dikgo.com/e-commerce/672.html (If you can retain the copyright, please do so as much as possible, thank you very much)
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