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In the era when the Internet is prevalent, different network tools have emerged one after another, and Weibo has become an indispensable part of everyone's daily life. Leisure people use Weibo to share their lives, and office workers use Weibo to market products. Weibo's social networking is a The circle is very large, and for webmasters who are doing marketing, there are also a lot of customers. So how do we maintain these many customers, and what is the user experience of Weibo?
First of all: The premise of Weibo marketing is that you have enough listeners, just like the butterfly effect. One listener will rebroadcast once, and 10 listeners will rebroadcast 10 times. This rebroadcast rate can allow a Weibo to be seen by N people. In this way, the purpose of product sales is achieved. On the other hand, if you don’t have enough listeners and no one reads the Weibo posts you create, then don’t call it sales. Therefore, the premise of Weibo marketing is the number of listeners.
Secondly: when the number of listeners reaches a certain number, you have to think about how to retain these fans. It does not mean that others will not leave after they come. If your Weibo is not interesting, others will also choose to leave. How should your Weibo account pay attention to users’ feelings:
1. Update Weibo regularly. Regularly updating Weibo will not make others feel disgusted with you. If you open Weibo, you will see that it is all your work. If it is attractive, it will be fine. If it is not attractive, others will hate you. You can update it every half an hour, choose a higher update frequency during work, and a lower update frequency after get off work.
2. Create different Weibo. The number of listeners on Weibo is really too broad, and there won’t be many truly valuable listeners, so you don’t need to update the same topic every day. Creating different Weibo can feed all your listeners. Today’s topic is suitable for valuable people. Audiences, tomorrow’s Weibo is suitable for casual listeners. Although others will repost your Weibo, it will not have much marketing effect at first, but in the process, your popularity will increase. This is what is often called the celebrity effect.
3. Carry out Weibo activities from time to time. The marketing of Weibo activities is the best way to attract fans. Through activities, you can increase the number of listeners and also bring fun to existing listeners. The prizes of the activities should be attractive. Don’t be reluctant to leave your children, otherwise you will not be able to trap the wolf. . When planning an event, you need to pay attention to details. Look at what the audience needs and what you need. Only by paying attention to other people's hobbies can you convince them of you.
Finally: No matter what kind of website marketing, user experience is the most important. Only if your product satisfies your users can your product be sold, otherwise everything will be in vain. And for search engines, they will only like things if users like them. If users don’t like them, it will be useless if they include them.
Weibo marketing has great development potential. If others can use Weibo marketing, then you must also believe that you can also do well on Weibo. It requires audiences, celebrities, event visibility, and user experience. Improve user experience and make everyone like your Weibo.
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