In the era of rapid development of the Internet, online marketing has also become a favorite of the majority of netizens, which in turn has led to many webmasters wanting to do it. Webmasters guard the website day and night every day, and the ultimate goal is to have their website displayed on the first page. But often the results are not as perfect as expected. The website suffers manual intervention from Baidu and cannot be displayed on the homepage. There will be manual intervention mainly because the user experience is not good. The webmaster of kedeng will share with you the phenomenon of Baidu 11th place from the perspective of user experience.
Webmasters all know that there will be 11 phenomenon on the website, which means that the website complies with the rules of search engines and can use technical means to make the website meet the standards of search engines. The ranking will rise quickly. However, the user experience of such websites is often very poor. Poor, what are the parts of the website that affect the user experience, causing the website to rank 11th? Let me analyze it from the following points:
First: Poor website navigation
Website setting navigation is an essential quality for website optimizers. When users come to the website, it is impossible to just stay on your homepage. There are only so many things on the homepage. After reading it, they still haven’t found what they want. Such a website is very useful to customers. It doesn't make much sense, and it will lead to a high bounce rate for the website. The homepage of the website should be equipped with a breadcrumb navigation bar, and different content should be classified. At the same time, navigation should also be set at the bottom of the website to increase the exposure of internal pages and improve user experience. Let users enjoy the feeling of coming and going freely whether they are on the inner page or the home page.
Second: Poor website content
In order for the website to be indexed quickly, webmasters add a lot of content to the website. Whether it is related to the keywords of the website or content unrelated to the keywords, many pieces of content will be added a day. Even if the content you create is original, Search engines have also included it and given you a good ranking, but what does this content that is not related to the keywords of the website mean to users? Users come to your website just to find valuable information from you. If you are a Buying dog meat with a sheep brand can deceive spiders into including it, but it is worthless to users. Content that no one reads will become deceptive optimization for search engines over time. It is normal to encounter manual intervention.
Third: Poor website links
Website optimization is not only about optimizing the content of the website, but also optimizing the external and internal links of the website. So what does this have to do with user experience? When webmasters make external links, many external links leave links to the homepage of the website, and few people leave links to internal pages. In fact, links to internal pages are more attractive to others. They are the same links every day, giving others It will be annoying to look at it. There are things in the user's mentality that I have seen but nothing interesting. This way, the weight of the homepage can be very high, but the user experience is lost. The same goes for the internal links of the website. In the new website content, anchor text links should be appropriately added to the long-term content of the website. In this way, when spiders crawl your content, they will also crawl the content of other pages along the anchor text. At the same time, users will also A lot more can be seen in one article. Don't let links to your website distract users.
Fourth: Ineffective optimization methods
Webmasters regard SEO optimization as everything they do every day. If they have nothing to do, they will leave external links and add website content. However, they do not know that poor website optimization will also lead to poor website user experience. Flooding optimization, such as group email optimization, will cause a few users to really read the email. That kind of email is generally called spam by others. The optimization method of spam makes users feel disgusted. When they hate your email, they also feel disgusted. Disgusted with your website. There are also many webmasters who like to buy black links. They buy a lot of junk links as soon as a new website goes online. Users can click on your links wherever they go. These are links that deceive users and your website will have a bad impact on people. , so don’t overdo it in website optimization, and don’t cheat. Otherwise, it will affect the user experience and cause the website to be ranked 11th on Baidu. Then you can’t blame others.
Fifth: Incompetent website space
Insufficient website space results in poor user experience. There is really nothing we can do about this. Both website space and website domain name are very important to users. It is like building a house. The space is the framework, and the framework has collapsed. Then how to decorate the interior? Users come to your website 9 times out of 10 and it cannot be opened. Spiders come to your website and cannot crawl the content. The choice of website space must be considered before the website goes online. It is necessary to test the website before going online. Testing The access speed of the space, the stability of the space, whether other websites on the same server are powerful, etc. These are all optimization details that cannot be ignored. Webmasters who want fast speed can choose foreign hosts and independent IPs. However, foreign hosts cannot be registered, while domestic hosts can be registered, and webmasters can weigh their own choices.
It’s really hard for webmasters who do website promotion. Everyone basically depends on Baidu for a living. If Baidu really ranked 11th for a long time that day, it would be really tragic, so webmasters should not put it aside. SEO is regarded as a myth. If you maintain the website normally and improve the user experience of the website, are you still afraid that one day the website will not be up? In short, users are king.
The source of this article is the website optimization blog: http://www.kedeng.com . Please indicate the reprint in the form of a link, otherwise reprinting is prohibited.
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