Nowadays, many experienced SEOers often mention the topic of website weight. What are the benefits of high and low weight? The most direct manifestation of a website with a high weight is a website with fast article collection speed and low weight. Some websites with high weight will still Achieve "secondary collection". The level of weight is also clearly reflected in website rankings. Websites with high weight generally rank better than websites with low weight. Therefore, it is very important to improve the weight of the website. So how to improve the weight of the website? Let me introduce some skills to you through this e-commerce circle competition.
1. Early website construction and establishment of keywords, titles, and descriptions
When building the website in the early stage, you must determine the structure, keywords, title, and description of the website. Members of the FIST e-commerce circle warmly recommend that you use DIV+CSS layout when building the framework. The content of the web page should be clearly introduced, which is conducive to When crawled by search engines, keywords must be accurately positioned to avoid later changes, which will affect the overall effect of the website. When setting titles and descriptions, try to cover keywords, but it is best not to stuff keywords.
Remember not to change keywords, descriptions, and titles frequently during promotion. This may cause you to lose your authority at worst, or cause you to be K-ed at worst.
2. Remember to be strong on the outside and cadre on the inside to maintain balanced development
High-quality internal and external links to a website are one of the important factors in increasing the weight of the website. Many webmasters attach great importance to the construction of external links and ignore the construction of internal links of the website itself, resulting in external links being weak and being ineffective. In the process of building external links, try to maintain balanced development and improve the quality of website links, which will help increase the weight of the website.
3. A two-pronged approach of originality and pseudo-originality
I believe everyone understands the truth that "content is king" in the SEO world. For search engines, rich website content is the most attractive. Many times you will see duplicate content on some websites being crawled by search engines. This is because the website itself has a high weight. For a new website to gain high weight, all it needs to do is provide high quality to spiders. Original articles, in the process of raising spiders, appropriately add some pseudo-original articles, so that search engines can gradually rate the website, thereby increasing the weight of the website. It is emphasized that the updates of original and pseudo-original articles must be regular, so that the increase in weight can be stable.
The above three points are tips for improving website weight, but FIST e-commerce circle team members would like to remind everyone that improving website weight takes a long time, and you must not be impatient, otherwise it will also cause the weight to be unstable during the rising stage. I hope these summaries can help you. I also wish the FIST e-commerce circle team good results.
Author information: Shizhi-Wang Qingbo, founder of FIST team. Friends who want to read more articles by the author, or want to learn online marketing, please search FIST e-commerce circle or Shizhi-Wang Qingbo, or visit our website www.sem-baidu.com . New e-commerce circle competition communication group 147365554, welcome to join.
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