When choosing a domain name, you always want to use an old domain name, because this domain name already has a certain weight. If the website is revised and other content is added in time, part of the weight will remain. This weight belongs to the domain name itself. However, new domain names have no weight. The weight of the domain name largely affects the ranking of website keywords to a certain extent. Let’s talk about how to improve domain name authority.
1. Write the domain name address into title
As we all know, both Baidu and Google have a relatively high weight on titles, especially Baidu. It is more reasonable to write the domain name into the title as part of the suffix. Although it is not clear what direct relationship it has with increasing the weight of the domain name, there are definitely benefits. The most direct thing is that it can increase the visitor's impression of this domain name. Whether it is in the search results of a search engine or entering the website, this address will obviously enter their sight. Secondly, there are some small websites that like to collect content, and some collect it directly with the title, so this domain name also appears in important positions such as the tilt of their website. There are also some bookmarks, network favorites, etc. This title will be used as direct content. Of course, the weight of the domain name will also be indirectly increased. A site with high-quality content will definitely attract others to collect it. You can also make appropriate adjustments yourself. It is better to use bookmarks and favorites to promote the website, so that the weight will increase faster.
2. Soft article promotion
Many people publish articles on webmaster websites with links, but these contents are often irrelevant. According to my observation, this method has no direct impact on keyword rankings. The most direct impact is to increase the domain name weight and make spiders visit Increased, snapshot updates are also more timely. Many people think that using this kind of soft articles can bring a lot of external links, so as long as they write articles, the ranking of the website will rise. In fact, this is not enough. This is a good way to increase the weight of the domain name, but it is also necessary Use content-related external links and sufficient keywords to describe text external links.
3. Domain name address as question content
Q&A websites such as SouSouWenQi and TianYa Q&A make it easier to add the URL to the title of the question. This title is of course also the title of the page, so the weight it can obtain can be increased a lot. Baidu knows that the review of URLs is relatively strict, and this method is basically impossible to pass. SouSouwen and TianYaQ&A are fine as long as they don't go too far and do too much. If you fail to pass the review, you can also add the domain name address to the question content instead of adding it to the title. The chance of passing is relatively high. Another advantage of this method is that many second- and third-rate websites will collect this content as soon as possible, that is to say, they will collect it before the question is answered. Adding the URL to the title or content of the question can get more collected. , this is much better.
4. Use as blog title
It is a bit risky to use the main domain name of the website as a blog name or nickname. Do not do it too much, otherwise it will be more than worth the gain if your account is banned. NetEase and Sina are not particularly strict about this management. Everyone knows what the blog name means. This nickname will be the suffix of the blog post title, and it will be the same for every post. This will undoubtedly increase the weight. A safer method is to use the URL as part of the blog post title. In this way, even if it is deleted, it will only be an article, and there will be no reason to ban the account. If you do this and then use bookmarks, net excerpts, etc. to collect it, the weight will increase faster.
This article is provided by the online promotion specialist of World Window Leather Goods Network www.worldmall.cn . Please keep the link for reprinting.
Thanks to liweizhu for his contribution