As Sina approaches its 11th anniversary on the market, it has launched a new domain name for Sina Weibo. Sina Weibo has officially launched the independent domain name weibo.com, and has simultaneously replaced it with a new logo. Of course, whether it uses the new domain name weibo.com or the old domain name t.sina.cn Everyone can log in to Sina Weibo. Compared with the existing domain names of other portals, the new domain name is an independent domain name, weibo.com. Very easy to remember and spread.
Everyone said this about the change of Sina's domain name: There used to be a bread seller, one called Langlang Bread, one called Tengteng Brand Bread, and one called Yiyi Brand Bread. Suddenly one day, Langlang Brand Bread changed its name, and several other bread sellers changed their names. The brand was instantly petrified, and it turned out that it was renamed Bread Brand Bread... Today, Sina uses Weibo as a network access, and Xiaomi invested hundreds of dollars in it, which made some small companies look at it with envy. Judging from this, Sina should be the company most willing to spend money on domain names among these large companies; perhaps other domestic companies are paying more and more attention to domain names.
We all know that Alibaba acquired alibaba.com at a relatively high price in its early days. It shows that Jack Ma is still very discerning. As soon as the 2010s arrived, Mijie frequently broke out: Alibaba’s crazy acquisition of domain names. Why use crazy, it should be because such a speed and such a handwriting are indeed crazy. This may reflect the specialness of Alibaba CEO Jack Ma.
It is true that a good domain name can affect the development, planning, promotion and establishment and maintenance of an online brand image of an enterprise. Everyone who plays Kaixin.com knows about the lawsuit between kaixin001.com and kaixin.com. Netizens of kaixin001.com must have been to kaixin.com. This is just a domain name difference, just a 001 difference. We enter kaixin001.com and kaixin.com in the IE address bar, and the interface we enter is similar. But there is indeed a huge difference on the inside, a world of difference. A good domain name is compared to a good brand. A good brand must have at least a good pinyin domain name. This is the way of brand management on the Chinese Internet.
It can be seen how important a good domain name is to a company, especially now, almost all better domain names within three characters have been registered. It can be said that a good domain name is hard to find. We definitely have to choose a domain name, but how can we choose a domain name that is innovative and distinctive? Let me briefly share with you a few points.
1. Based on the principles of simplicity, image, and ease of remembering
Everyone knows that a good domain name can not only leave a deep impression on visitors, but also play a very important role in improving the company's visibility and increasing traffic. For example, the domain name of Sina's website (sina.com) is very simple and impressive, and only attracts visitors. You can basically remember it after reading it once. Another example is that "Baidu.com" uses the pinyin that is most in line with Chinese people's thinking habits as its domain name, and "Caihao.com" ( www.caihao.com ) is easy to remember. The principle of simplicity.
2. Select the domain name type based on the principle of conforming to general practices.
As domain names are used more and more, their types are also increasing, including .com, .cn, .info, .gov, etc. Generally, .com and .cn are commonly used. If your company is targeting international business If it is of a nature, use international domain names such as com. If it is for domestic use, use .cn or .com.cn. If it is from another organization, it is best to find the corresponding type.
3. Avoid using free domain names or second-level domain names for the long-term development of the enterprise
As the saying goes, there is no free lunch. Some free domain names may be free for new registration, but they will charge higher fees than other merchants in the future. It is not worth exchanging one year's free domain name for the long-term burden. And because it is free, many user registration information will be coveted and controlled by agents in the name of "agent registration".
The above are a few points to note when registering a domain name and choosing a domain name. A brief explanation. I hope you can learn something. This is just my understanding of the concept of domain names. I hope it can help friends in need!
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