In 2009, I announced on my blog how to use SEO single page to become a Taobao customer. Since a single page has the "three quick" advantages of building a website quickly, ranking quickly, and making money quickly, many people began to make single-page websites, and most people made money in the early stage. But after all, single page is a relatively extreme approach in SEO, so it has many shortcomings, such as unstable rankings; it is difficult for the website to have repeat customers; the website life span is short, etc.
In the past, when building a Taobao customer order page, you only had to choose the right products, build a good website, update it every day and build external links to get a good ranking. But now the situation is different. There are many people making products with slightly higher profits. The fierce competition has resulted in only a few websites ranked at the top making money, while those at the back can only pick up some of the leftovers of others. meal.
In the past few days, I have analyzed some Taobao websites that are currently doing well, and found that most of the ones that have persisted are shopping guide-type sites, similar to the format of Haodian 8 ( www.haodian8.info ). The biggest advantage of the shopping guide station is that it can maximize the use of traffic. As long as users have the intention of online shopping, they can find suitable products on the website. For the single pages we built in the past, basically users who came once would hardly come back a second time. Users were rarely retained, which was a huge waste of traffic.
Building a shopping guide is actually very simple. There are many ready-made programs available online, both free and paid. I am currently using the Fengshaotaoke program. Fengshang's paid program has always been very careful in terms of SEO and user experience. The program was first recommended to me by friends in the group, so truly good products on the Internet spread very quickly through word-of-mouth.
Some people may ask: Since there are free programs online, why should we buy paid programs?
In fact, the reason is very simple. Just like we cannot use free space and free domain names, the free Taoke program is only suitable for beginners to have fun. Free programs have many shortcomings. For example, too many people use the programs, resulting in websites that are all the same and completely without personality. For example, the programs are unstable and easy to have backdoors. For example, there is no technical support, etc. That’s why many people choose to buy paid programs. , leave technical issues to professionals, and the time and energy saved can be used in the promotion and operation of the website.
Some suggestions for building a good shopping guide website:
1. A simple pinyin domain name and a unique and easy-to-remember website name are must-haves for a good shopping guide website. Putting more effort into your website name will definitely help you get twice the result with half the effort in future promotions. There are still relatively abundant resources for three-character pinyin domain names.
2. Normally, when we build a website, we always first consider using SEO to obtain traffic. However, if a shopping guide website does SEO, the competition is really fierce. Therefore, shopping guide stations must not pin their hopes only on SEO. SEO can be done, but it should be implemented as a long-term plan. My suggestion is to combine the shopping guide website with a single page. The homepage of the website is responsible for weighting and branding, and the inner pages can be used as a single page to optimize the long-tail keywords of various single products and obtain part of the traffic. The transaction is completed directly, and part of it is imported to the homepage for secondary use.
3. Soft articles are indispensable for promoting shopping guide sites. Whether it is building a brand or obtaining traffic, soft articles can definitely do the job easily. At present, the best way to spread soft articles is SNS community websites. These websites are the best platforms for viral marketing, including the now popular Weibo, and the spread effect cannot be underestimated.
4. Positioning must be done well. Only humanized shopping guides can retain users. Only websites that can retain users can accumulate traffic and grow bigger. The first time is when we attract users, and the second time is when users come by themselves. Such a website is a valuable website.
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