When it comes to "user experience", I believe many of my friends are familiar with it! This is the ultimate result that every SEOER and webmaster pursues. If a website does not take user experience into consideration, no matter how high the traffic is, it will not be able to achieve the goal. The conversion rate has been greatly improved.
Sometimes when making a website, I feel a little bit in a daze, because if we want to make a website that meets the marketing requirements for our customers, we have to consider many aspects. Of course when it comes to marketing, our ultimate goal is to convert website traffic into our real customers. Therefore, it is not enough to rely on one person's feelings. Only by asking everyone to make suggestions can we make the website more perfect. So: How does a website maximize user experience?
1. Website access speed
When it comes to speed, everyone may be disgusted. Let’s take ourselves as an example! If we go to a website to browse information, will you spend a few minutes waiting to open the web page? This is the first thing we need to pay attention to. Yes, if the server is not powerful, no matter how successful our website is, it will not be liked by customers. If customers don’t like the website, how can we improve the PV and how can the user experience be improved?
2. Website domain name and style
Everyone who visits our website comes to our website through the domain name, so the domain name is also the first point of contact for users to get to know us. Simple, easy to remember, special meaning, search habits, etc., are all objects we need to consider. Why would anyone pay a high price for a domain name? This is why.
The style of the website must match the content of our website. A very simple example, if our client is a large enterprise, and their company’s official website is an information website with a lot of messy information, can such a website achieve the effect of corporate promotion? Of course, this has to be done from many aspects. Think about it: Hong Tao will give a few examples below!
(1) It is best to use green for travel websites, because green symbolizes environmental protection and gives people a fresh feeling. If we make a travel website gray or black, I think the first impression will be a bit disgusting. If our website can produce such a feeling, can the user experience be improved?
(2) Corporate website The effect we generally require for a corporate website is to be concise and grand, so that customers can get a good understanding of our company as soon as they enter our website, and then know about our company's products and services, etc.
3. High-quality website content
"Website content" is also another core point to improve user experience. The website must be helpful to customers. Generally, customers come to our website to find what they want to know as quickly as possible. Generally, when a traffic comes to our website, how do we make this traffic stay on the website for a long time? Of course, the prerequisite is that the content on the website must be useful to visitors. Here we extend a topic (user needs): first, the website has information that customers want to know (useful resources); second, the website has products and services that customers want to know about.
4. If users like our website
This is very difficult to do. If you can do this well, I believe your website will be No. 1 in the industry. In the terms of our industry, this knowledge point is to learn to tap the power of users and let users help users, which will form a virtuous cycle.
The best thing in our industry is the SEOWHY forum, which allows users to take the initiative to help users solve problems. In fact, I am also a student of Teacher Wu Wei, and I have helped many confused friends on the forum. But the most important thing is, why should I do this? What can this bring me? (Answer: SEOWHY has allowed me to learn a lot of SEO knowledge and meet many experts in the same industry. This knowledge and network resources are I can’t get it anywhere else. I also wrote an article a few days ago: SEOER should develop the habit of accumulating resources. You can read it when you have time).
5. Can provide users with convenience and interaction
When users come to our website, if they have any good knowledge or if they don’t understand anything, they can communicate with the webmaster at any time and leave a message. Moreover, registration and other functions should be placed in more conspicuous places on the website. Many interactive platforms on the website are very good.
Especially for some information websites and forums, we need to set up some places where links and signatures can be left. It is inevitable that some friends will come to our website to publish information and articles for the purpose of external links. So these humanistic things can be turned on. Another important point here is that if readers have any questions, we'd better reply in time. No matter what the result is, replying to others is polite, and it will form over time. Many regular readers (fans).
6. Clear website structure
The website structure is very necessary and worth mentioning. When users browse our website, I believe no one wants to get lost on the website! Therefore, the design and layout of each of our pages must be coherent and interoperable.
There are also some small marketing strategies where we leave some messages or places for communication at places where customers need to know the knowledge points and places that are likely to cause questions. Many companies do these things really well. When I have time, I will compile some websites with good user experience. If you analyze them, you will learn a lot.
We can only improve the user experience as much as possible, but it is impossible to make it perfect. Therefore, Hongtao is also willing to communicate with colleagues and friends. My personal mind is very limited, and I hope that we can all express our opinions. I believe that if an ordinary website does the above six things well, the website will basically be much better than other websites in the same industry.
This article is from Hongtaose SEO blog: http://www.hongtaoseo.com/experience/53.html
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