Although friendly links can effectively increase the weight of a website and are even indispensable in website optimization, linking in this way is a double-edged sword. Undoubtedly, when the website search performance is normal and the weight continues to increase, the weight from the link can be effectively transferred. But if you are not careful, when the linked website is punished, it will also affect your own website. Even if the weight of the target link website increases steadily, different execution methods will bring different results. Friendly links themselves are reciprocal links. When the weights of two websites are equal or can be organically supplemented, focusing on the construction of links of the same type and region will make it easier to stabilize and consolidate the acquired website weight.
1. Don’t be afraid of competition and choose links to websites of the same type and with high weight.
Many people know that websites of the same type can bring higher authority. For example, in Shanghai, the core keyword of the website of a website construction company is "website construction". The common practice of many people is to exchange links with Internet companies outside Shanghai. First of all, the link construction conforms to the same link type. More importantly, because the website construction and production are very regional, exchanging links with websites outside Shanghai will not work with other websites. themselves constitute direct competition. There is nothing wrong with this kind of linking method, but if you put aside your narrow view and link to more websites of the same type in the region, the effect of consolidating the weight will be more significant.
Through in-depth observation, the author previously wrote the article "Four Cognitions of Search, Website Optimization Effect is Significant" to elaborate on the point: Search engines can not only effectively identify the theme of the website, but also judge the relevance of the website content and theme, and accordingly assign Partial weight; search engines can also effectively identify the area where the website is located. For example, in Shanghai, when we search for the word website construction in Baidu, the top three must be local website construction companies in Shanghai. If we are not afraid of competition and exchange links with most websites ranked on the home page of search engines, will it efficiently increase the weight of the website? Moreover, in such a huge market, whether competition exists or not has nothing to do with whether you link to each other. Too many relationships.
2. Following the trend, the link keywords change due to the target website
Very few websites only determine one keyword. Among different keywords, how to determine the link anchor text is related to the optimization effect and conversion effect. We also take the keyword "Shanghai website construction" as an example. Through Baidu index query, the daily search volume is about 330. Compared with "Shanghai Website Production", "Shanghai Website Design" and "Shanghai Internet Company", the number of daily IP visits of more than 100 IPs is much higher. Therefore, many people have targeted the core keyword "Shanghai website construction" and used this word as anchor text when exchanging links. Although this approach can strengthen the ranking of a certain keyword, it is not conducive to improving the overall weight of the website.
Although following the crowd is a derogatory term, it is particularly important to be first when building website links. The specific understanding is that the link anchor text keywords are determined based on the weight and keyword ranking of the other party's website. For example, if the other party's website ranks very high with the word "Shanghai website design", we should use the word "Shanghai website design" as the anchor text to exchange links. Because even if they have the same weight and the same website, the weight given to keywords is still different. Since the keyword ranks in front of other websites, it means that the weight is higher than other websites. Choosing link anchor text based on keyword ranking is a shortcut to improve weight and ranking.
3. Win in danger and don’t pay for optimization cheats and link degradation.
The opening title of this article states that friendly links are a double-edged sword, and link building is a win-win situation for website optimization. Therefore, we must be highly cautious when exchanging links. How to judge the weight of link resources? Or what kind of website should we exchange links with? First, we must pay attention to the number and inclusion ratio of the content of the linked website. A website with normal weight is included The number should be at least 100 or more (some people may have doubts, if the content of the website itself is less than 100, how can the number be included in more than 100). If this is true, at least it means that the website content is lacking, let alone exchange links with it. ), the inclusion rate should be above 90%; secondly, the snapshot update performance is excellent, and should be updated at least weekly. Frequently updated websites indicate that search spiders frequently visit the website, and also indicate that the website has content competition changes, and content is the key to winning website optimization.
However, the above two points are not absolute. What truly represents the weight of the website is the keyword ranking. Therefore, even if there is not much included content and the snapshot updates are infrequent, as long as the keyword ranking is excellent enough, it can still be exchanged. In reality, there are many such websites, and even the number of external links is extremely limited, but the ranking is high. If you can exchange links with them, it will undoubtedly greatly increase the weight of the website. Since there are risks in exchanging links, what we can do is to check the links regularly and irregularly. If we find that the link has been demoted or has been dead for a long time, we should clear it without hesitation. This is not cruel in order to survive better.
It’s easier to succeed if you don’t take the ordinary path! Rather than saying that friendly links win by a small margin, link building is not afraid of competition or follows the trend, it is better to say that this is an unusual competitive strategy. Professional website construction company Pilot Technology ( www.joyweb.net.cn ) believes that if you do what others are unwilling or unable to do, success will be within reach. The same is true for website construction and website optimization. Website construction and website optimization require continuous transcendence. This kind of transcendence is not only about competitors, but more about yourself. Challenge and surpass your own established mentality and style of conduct, as well as the methods and methods of implementation. .
The author's personal emptiness arises from his heart