Target keyword positioning means you position the keywords on the homepage of the website. The target keywords refer to the keywords that appear on the homepage of the website. Generally, the KeyWords we see in the website source code are our target keywords. In the entire operation process of SEO, whether the selection of keywords is correct or not determines to a moral extent whether your website can achieve the desired promotion effect.
When we take over a new website, we first need to determine the target keywords of the website. The website and the target keywords can be determined according to the specific conditions of your industry or website. We need to use tools to specifically analyze the keywords of each keyword. The degree of competition, etc., as well as the keyword situation of competitors can better establish the keyword situation of our website. Three key points need to be paid attention to when positioning the target keywords of the new website:
1. Baidu bidding
When we determine keywords, we must first look at Baidu's bidding situation. If the keyword bidding exceeds 5, try not to use it as the first choice. Because the more bids there are, the more intense the competition becomes. In this case, you will need to spend a lot of resources and time to create this word. No matter how much time you spend, you will not be able to be ranked at the front of the bidding. After several months of hard work, you have made your keyword ranking in the top 5. But the traffic this keyword brings to you is really very little. Under normal circumstances, the top 5 keywords bring more than 80% of the traffic to the website. It’s better not to do this kind of thing where the gain outweighs the loss.
2. Don’t choose super popular words
Each of our industries has some super hot words, and there is no need to consider these hot words when we start a new website. After all, the new website has relatively few resources when it is launched, so it is impossible to obtain a large number of external links in a short period of time. If you choose this kind of hot word from the beginning, you will find that you have optimized for a long time but still have no ranking. You are also a blow to yourself. The result is that you will easily choose to give up this word. Therefore, it is recommended that when building a new website, webmasters must not rush for success. Don’t focus on those super hot words at the beginning.
3. Consider the conversion rate of keywords
The ultimate goal of our optimization is the conversion rate of the website. If there is no conversion rate, no matter how successful the optimization of your website is, it will be of no use no matter how good the traffic and ranking are. Without the conversion rate, how can you maintain the expenses. So what is the conversion rate when we choose keywords? If the word has no conversion rate, we will just pass it, no matter how easy it is to use. At the beginning of a new website, long-tail words with small traffic, low competitiveness, and high conversion rate should be selected for optimization, so that the website can have a good ranking and conversion rate. Use these long-tail words as the target keywords of the website. Firstly, these words are easy to be listed and generate orders. Secondly, they will lay a foundation for us to make popular keywords in the future, because a new website will take 1-3 months. Baidu has a credit period, so it is not recommended that you make too many links in the early stage.
This article is originally provided by Changzhou Rheumatoid Arthritis Specialist Hospital: http://www.102guke.com.cn/ . Please indicate the source when reprinting.
Editor in charge: momo Author Fan Xiaoyan's personal space