The golden ratio is used everywhere, whether in architecture, art or nature. The fraction (√5-1)/2 is such a set of mathematical proportional relationships, with considerable artistic and harmonious unity. The beauty of the golden section also applies to website construction and website production. Now many companies have proposed the concept of marketing website construction, whose purpose is to maximize the marketing function of website construction. In the construction of marketing websites, the golden section can be found everywhere in page design layout, key word selection, content and link construction, and later Internet marketing.
1. Design layout: the golden section between vision and optimization
There should be a high degree of unity between design and optimization, and website optimization should be perfectly realized on the basis of taking into account user experience and being proficient in design. But the reality is not like this. Because many companies lack planning at the beginning of website construction, there is a serious disconnect between design and optimization. Many beautifully designed websites suffer from unsatisfactory inclusion performance due to their extensive use of Flash and JS technologies. However, some websites that rank very high rely on a large number of keywords to increase their weight, and the design lacks humanization and the user experience is unsatisfactory. Professional website construction company Pioneer Technology combines many years of practical experience and believes that website construction should first be user-oriented and search engine-oriented. To win with design, we must also take into account search engine optimization. The ratio between the two is exactly 2:3, close to the golden section.
2. Key words: the golden section between core and long tail
If website optimization is to be successful, it is indispensable to use long-tail words flexibly, and some websites that have been optimized successfully even have thousands of long-tail words. The relationship between core words, extended words, and long-tail words is inherently complementary. This point of view was discussed by the author in the article "Stepping on the Tail of Success: Website Optimization Should Be From Easy to Difficult." The purpose of determining long-tail words is to increase traffic and to gradually increase the weight of the website. Website optimization needs to proceed from easy to difficult. There is also a golden ratio between long-tail words and core words. Generally speaking, core words only need to account for about 40%, and 60% of extended words are most effective. Of course, the more long-tail words, the better. The more, the better.
3. Rich content: the golden section between originality and reprinting
The core of content is king should refer to high-quality content. High-quality content does not distinguish between original and reprinted content. Of course, high-quality and highly original content will undoubtedly more effectively improve the website optimization effect. Unless you are a professional comprehensive information website with a professional editorial team; or a webmaster platform website like A5 where the webmaster is willing to contribute articles and share experiences, it is almost impossible to create hundreds of original articles a day. Reprinting has undoubtedly become the secret to winning website optimization, but reprinting does not mean pseudo-original work. Reprinting should be faithful to the original work and should not make too many editorial changes. For general corporate websites, as long as there are four to five content updates every day, original content accounts for about 40%.
4. Link Building: The Golden Section Between Quality and Quantity
If you want your website to steadily increase its authority, high-quality links are essential. On the one hand, high-weight links can quickly increase the weight of a website. Isn’t it said in the industry that 100 PR1 websites are not as good as one PR6 website? However, it is not easy to obtain high-quality links, especially for PR6 and above websites. Even if you can get It may not be the same type as your own website. The main purpose of massive links is of course to increase the weight, but its more important role is to stabilize the weight and consolidate the vested weight of the website. Therefore, the quality and quantity of website link construction that take into account search optimization are both important. Quality accounts for 60% and quantity accounts for 40%.
5. Search Marketing: The golden section between traffic and conversions
It is impossible to expect that every traffic that visits the website can be successfully converted into sales, but there must be some relationship between traffic and sales. Chinese people have a habit, and it has become a proverb, which is "Shop around and you won't suffer." In other words, for a reasonable website optimized for search engines, the number of inquiries should be 1/3 of the number of visits, and the order rate should be 1/3 of the number of inquiries. A successful website should be able to increase the ratio to 40%, which is close to the golden section of 0.618. If the difference between traffic and conversion is less than 30%, there must be something wrong with the design and production of the website.
I don’t know if it’s God’s creation, but too much beauty in nature is born from the golden section. Not only website design and production for search marketing, but also simple page design and layout, layout structure and even color matching, etc., successful websites also highly conform to the golden section. Pioneer Technology ( www.joyweb.net.cn ), a professional website construction company, believes that the 80/20 rule in the traditional sense is too extreme. Real success should be pragmatic and the golden mean, and the golden ratio of 0.618 is exactly in line with the golden mean, normal thinking and sophistication.
The author's personal emptiness arises from his heart