The era of the Internet is coming. The latest statistics show that more than 82.5% of companies already have their own websites, and nearly 30% of small and medium-sized enterprises and micro-enterprises are preparing or about to build their own company websites. However, the road to enterprise informatization is not smooth. Although a website has been built and a corporate email has been opened, it has not benefited at all from the benefits brought by the Internet. Many corporate website designs are shoddy and not updated for months. Although the application penetration rate of search engines has exceeded 90% or even higher, there are still many websites that cannot even be retrieved by company name. Never use product or industry-related keywords.
Even many company operators in their subjective consciousness believe that corporate websites are dispensable, or that having a corporate website is enough, and do not link it with marketing and profits. As a result, many companies' websites not only failed to achieve the desired publicity and marketing effect, but also left a bad impression on users and turned away some potential customers. In addition to being unable to be retrieved by search engines, many websites also suffer from the same shortcomings when browsing through domain names. For example, the opening speed is slow, and after waiting for half a day, what is presented to the customer is a shoddy design. Coupled with the unsatisfactory column settings, users may give up even if they need it again.
Omission 1: Careless domain name selection
A domain name is similar to a company's name or brand, and is the website's trademark on the Internet. Such an important thing is taken lightly by many companies. This negligence is manifested in, first, the choice of the subject of the domain name and the choice of domain name type. The ideal domain name is of course the brand or company name. Since the COM domain name has been deeply rooted in the hearts of the people, if it is not necessary, it is recommended to take into account user habits as much as possible and choose the COM domain name; secondly, the stability of the domain name DNS resolution server is crucial, and the domain name DNS resolution server has always been a relatively weak link. Moreover, domain name registrars’ DNS is attacked every year, causing a large number of domain names to fail to be resolved normally. Stable DNS resolution services require considerable technical support, as well as stable and secure software and hardware firewall guarantees. These extraordinary IDC companies can do this. It is recommended to choose a well-known service provider to register domain names.
Omission 2: Choose a cheap host
Unstable hosts are a pain in the hearts of many small and medium-sized enterprises and grassroots webmasters! Unstable hosts not only affect users' browsing of website content, but are also a fatal killer of website optimization. A website space with frequent downtime will push website optimization into a bottomless abyss. On the contrary, a high-quality, safe, fast and stable website host greatly improves user experience and search engine friendliness. For example, configuring a separate IP for the host will be very beneficial to website optimization. Nowadays, the pace of society is getting faster and faster, and people's minds are becoming more and more impetuous. Hosts with fast loading speeds undoubtedly cater to this psychology and increase the credibility of the website to a certain extent. In fact, safety and stable operation are more important than speed. This requires that when choosing a host, you must not be too rigid about price. Quality should be the pursuit.
Negligence 3: Shoddy page design
The website is the face of the company. Good design will effectively enhance the corporate image and achieve the purpose of packaging and promotion. Similarly, shoddy design and website production will seriously affect the user experience. The website is also an art of visual communication, and good design speaks for itself. A quality website design should firstly perfectly reflect the characteristics of the industry, and secondly, effectively convey corporate values and core concepts. Professional website construction company Pioneer Technology believes that if the website is positioned for marketing and enhancing the corporate image, it must be customized to suit the enterprise. Because for enterprises, the website conveys not only information, but also the first feeling left to customers. This first feeling and first impression is an extremely important step in converting visitors into customers.
Omission 4: The column setting is unsatisfactory
What kind of website is a good website? Although there are many ways to judge, there is only one principle, that is, a website that users feel good about is a good website. Only users are the real God, which is also the principle that website construction companies should follow. In terms of column setting and content construction, a good website must be convenient for users to find the content they need, rather than the number of columns and rich content. For example, Sina has a lot of content, but it is difficult to find the content you need as quickly as possible. A corporate website is nothing more than introducing the company and displaying products and services, so it is not recommended to build a website with fully functional columns. It needs to be clear to users so that they can quickly find the content and services they need after opening the website.
Negligence 5: Website content is messy
This is a very common phenomenon. Even though the columns are beautifully designed, the settings are reasonable, and the opening speed is fast, users will still be disappointed after browsing. The reason is that many corporate websites lack long-term maintenance and updates, and are even filled with test information that has nothing to do with them. The exquisite design and perfect functions of Jinyuqi Watch are reduced to a vase website, which does not play any role in publicity, display and marketing. For a website that has not been updated for a long time, the first thing that users think of is not the lack of content, but the lack of maintenance of the website and poor management of the company. Otherwise, why hasn't the website been updated for so long? On the contrary, a website that is frequently maintained and updated will leave an excellent impression on users. Not only users, but search engines also like websites that are updated frequently, especially websites with extremely rich original content.
Having a good website is more important than having a website. No matter what the purpose of building a website, it must ultimately be shown to users. Therefore, user experience is the only pursuit of website construction. Through search engines or traditional marketing methods, users find that the success or failure of related marketing has already been determined from the moment they enter the website URL and click to browse. And browsing in just a few minutes requires quality website construction and production. Professional website construction company Pioneer Technology believes that details are what should be pursued in website construction. Starting from domain name and host purchase to later integrated Internet marketing, every step must not be careless and exclude users. This article is contributed by the webmaster of ( www.joyweb.net.cn )!
The author's personal emptiness arises from his heart